Vice President, Sales & Marketing

About the Company

A Canadian provider of specialized contracting services, equipment, and cementitious solutions

Industry
Mining & Metals

Type
Privately Held

Founded
1991

Employees
51-200

Specialties

- shotcrete
- concrete
- grout
- equipment
- contracting
- and mining

About the Role

The Company is seeking a Vice President of Sales and Marketing to lead commercial strategy across sales, business development, and marketing. The role focuses on sustainable revenue growth, profitability, market expansion, and major project opportunities while strengthening customer relationships and developing recent markets. Responsibilities include leading and coaching the commercial team; setting sales goals, budgets, forecasts, KPIs, and pipeline reporting; and improving account management, CRM practices, and commercial processes. The executive will partner with finance, operations, and other internal teams on pricing, margins, resource allocation, and aligning market needs with organizational capabilities,



while also supporting strategic partnerships and expansion.

Candidates should bring at least 10 years of progressive sales and business development experience, including five or more years in senior commercial leadership, along with direct mining industry experience and strong market credibility. A record of leading teams and delivering profitable growth is required, as is experience with major accounts, strategic partnerships, complex negotiations, and long sales cycles. Strong financial and commercial acumen—including forecasting, budgeting, pricing, margins, pipeline management, and sales analytics—is essential, as are CRM and sales reporting experience and excellent leadership, coaching, communication, presentation, and negotiation skills. A degree in business, marketing, engineering, construction management, mining, or a related field is preferred; an MBA is an asset.

Hiring Manager Title
Chief Operating Officer

Functions

- Sales/Revenue
- Marketing

📌 Vice President, Sales (Winnipeg)
🏢 Recognized
📍 Winnipeg