Lead innovation at CIBC as the Director of Media Analytics. Drive strategic growth through data-driven media investments while mentoring a team of analysts in a hybrid work environment.Join the Marketing and Client Solutions Decision Sciences team at CIBC, actively shaping media strategies and optimizing client outreach. You will oversee analytics frameworks, implement AI-driven insights, and foster a high-performing analytics function, ensuring alignment with business objectives. This role requires a hands-on leader ready to transform complex data into actionable strategies for client engagement and media effectiveness.Key Responsibilities:
- Champion media analytics and strategic growth initiatives
- Design and evaluate analytics frameworks for media effectiveness
- Lead execution and refinement of analytical solutions
- Build and mentor a high-performing analytics team
- Embed responsible analytics practices and governanceRequirements:
- Proven leadership in media analytics and strategic thinking
- Advanced analytical skills in AI/ML applications
- Strong understanding of media landscape and optimization techniques
- Ability to influence decisions through explicit communication
- Relevant experience in marketing or media analyticsMake an impact with your media analytics expertise at CIBC in a role that prioritizes strategic innovation and team development.#J-18808-Ljbffr
📌 Director Of Media Analytics At Cibc (Toronto)
🏢 CIBC
📍 Toronto