Drive retention for LUS Brands in Toronto through email, SMS, and AI-powered lifecycle marketing across a 1.5-million-customer database. As Lifecycle Marketing Manager, you will own retention strategy for Love Ur Curls® and Love Ur Curls Kids. You will build campaigns, automate customer journeys, and turn predictive insights into repeat purchases and stronger lifetime value. This hands-on role combines creative production with rigorous analysis. Key Responsibilities:

Deploy promotional, launch, newsletter, and seasonal email campaigns Build, test, schedule, and quality-assure ESP emails Optimize welcome, abandoned-cart, and win-back flows Create predictive segments and hyper-targeted customer campaigns Analyze cohort behavior, revenue, and retention performance Requirements:

Four to six years in email marketing and retention Experience in ecommerce, direct-to-consumer, or subscription businesses High proficiency with enterprise email service providers Klaviyo experience and generative AI tool experience preferred Comfort with predictive data, attribution, and Google Analytics 4 Bring CRM strategy, AI marketing fluency, and exact campaign execution to grow retention for LUS Brands.

📌 Lifecycle Marketing Manager AI CRM (Winnipeg)
🏢 Love Ur Curls®
📍 Winnipeg