- Build and lead shopper marketing plans that enhance the shopper journey, strengthen visibility and accelerate sales across in-store and online touchpoints,
- Develop and execute annual shopper programs that drive conversion at POS through secondary placements, signage, demos, coupons, contests, in-store media and other tactics,
- Collaborate cross-functionally with Marketing and Commercial Strategy to translate brand priorities into actionable S&CM; initiatives that optimize sales,
- Define the activation framework, guidelines, calendar and timelines for all activities,
- Develop an annual display strategy and clear execution guidelines aligned with brand and retailer priorities,
- Drive a 360-degree S&CM; support approach for core business and launches to maximize retailer exposure
- Collaborate with the performance digital manager to deliver integrated omnichannel shopper experience,
- Own retailer ASP and S&CM; program budgets (including VAS) forecasting & management: responsible for PO creation, invoicing, budget forecasting and reporting to Finance,
- Provide guidance & act as gatekeeper for the Display financials (RCE process),
- Co-Develop National programs with Commercial Strategy and Marketing, while representing Sales function to maximize impact with retailers,
- Establish and lead an annual post-mortem process to evaluate S&CM; program performance and ROI, including ASP and Displays, using data and insights to optimize future programs,
- Future-fitting: identify emerging trends, shopper activation capabilities and new technologies to test and learn from,
- Collaborate with CBMs and Commercial Strategy team for Risks and Opportunities on an ongoing basis,




- Coordinate with procurement to proactively manage the reduction of cost for displays and on-packs ex: tendering,
- Manage relationships with agency partners (Neptune, Walmart Connect, Advanced, etc),
- Champion NA synergies whenever feasible.

Your Tasks

- Build and lead shopper marketing plans that enhance the shopper journey, strengthen visibility and accelerate sales across in-store and online touchpoints,
- Develop and execute annual shopper programs that drive conversion at POS through secondary placements, signage, demos, coupons, contests, in-store media and other tactics,
- Collaborate cross-functionally with Marketing and Commercial Strategy to translate brand priorities into actionable S&CM; initiatives that optimize sales,
- Define the activation framework, guidelines, calendar and timelines for all activities,
- Develop an annual display strategy and transparent execution guidelines aligned with brand and retailer priorities,

- Drive a 360-degree S&CM; support approach for core business and launches to maximize retailer exposure

- Collaborate with the performance digital manager to deliver integrated omnichannel shopper experience,

- Own retailer ASP and S&CM; program budgets (including VAS) forecasting & management: responsible for PO creation, invoicing, budget forecasting and reporting to Finance,





- Provide guidance & act as gatekeeper for the Display financials (RCE process),

- Co-Develop National programs with Commercial Strategy and Marketing, while representing Sales function to maximize impact with retailers,
- Establish and lead an annual post-mortem process to evaluate S&CM; program performance and ROI, including ASP and Displays, using data and insights to optimize future programs,
- Future-fitting: identify emerging trends, shopper activation capabilities and new technologies to test and learn from,
- Collaborate with CBMs and Commercial Strategy team for Risks and Opportunities on an ongoing basis,
- Coordinate with procurement to proactively manage the reduction of cost for displays and on-packs ex: tendering,
- Manage relationships with agency partners (Neptune, Walmart Connect, Advanced, etc),
- Champion NA synergies whenever feasible.

Your Profile

- BS/BA Business Administration
- 8+ years of similar experience at a Consumer Products Company in Shopper Marketing, Commercial Strategy, Sales and/or marketing
- Deep understanding of the shopper journey and strong knowledge of CPG retail environment
- Strong business & financial acumen with a strategic mindset and analytical skills
- Excellent planning and project management skills
- Proven experience with business partnerships and effectively building relationships amongst cross-functional teams of Supply Chain, Finance, Marketing, Sales and the Leadership Team
- Strong communication skills both written and verbally
- Must be proficient in MS Office suite and SAP

At Beiersdorf, we want to help people feel good about their

📌 Senior Manager (Montreal)
🏢 BEIERSDORF
📍 Montreal