Lead Next Best Action product strategy at RBC in Toronto, shaping marketing technology roadmaps, governance, and investment decisions. This role works in the office three to four days weekly.
As Director, Next Best Action Product, you will define and evolve RBC’s marketing technology ecosystem. Reporting to the Senior Director, Platform and Program Delivery, you will build a mature operating model aligned with business priorities. Your scope includes platform leadership, data governance, customer experience, and AI and automation maturity.
Key Responsibilities: Build capability maturity aligned with Next Best Action priorities
Own platform roadmaps and prioritization frameworks
Develop annual and multi-year technology budgets
Establish governance frameworks and scalable operating models




Present recommendations and investment proposals to senior leadership
Requirements: Five-plus years in marketing technology product management or platform leadership
Expertise in marketing automation platforms and martech implementation
Experience with journey mapping, orchestration, and personalization strategy
Understanding of data governance, compliance, and marketing operations
Robust executive communication and stakeholder management skills
Shape RBC’s Next Best Action product strategy through martech leadership, governance, roadmaps, and data-driven customer experiences.

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📌 Director Next Best Action Product (Ontario)
🏢 RBC
📍 Ontario