Drive retention for LUS Brands in Toronto through email, SMS, and AI-powered lifecycle marketing across a 1.5-million-customer database.
As Lifecycle Marketing Manager, you will own retention strategy for Love Ur Curls® and Love Ur Curls Kids. You will build campaigns, automate customer journeys, and turn predictive insights into repeat purchases and stronger lifetime value. This hands-on role combines creative production with rigorous analysis.
Key Responsibilities: Deploy promotional, launch, newsletter, and seasonal email campaigns
Build, test, schedule, and quality-assure ESP emails
Optimize welcome, abandoned-cart, and win-back flows
Create predictive segments and hyper-targeted customer campaigns
Analyze cohort behavior, revenue, and retention performance
Requirements: Four to six years in email marketing and retention
Experience in ecommerce, direct-to-consumer, or subscription businesses
High proficiency with enterprise email service providers
Klaviyo experience and generative AI tool experience preferred
Comfort with predictive data, attribution, and Google Analytics 4
Bring CRM strategy, AI marketing fluency, and accurate campaign execution to grow retention for LUS Brands.

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📌 Lifecycle Marketing Manager AI CRM (Ontario)
🏢 Love Ur Curls®
📍 Ontario