ABOUT UNDERKNOWN
Underknown Inc. is a Toronto-based, creator-led digital media company that builds, produces, and grows premium factual content brands for global audiences. Best known for our science, nature, history, and curiosity-driven programming, we operate more than 100 owned-and-operated video channels across YouTube, Facebook, and Snapchat, with shows like What If, How to Survive, Aperture, and Animalogic.

We are obsessed with boiling down complex subjects in a fun and engaging way. We tell factual stories that entertain. Our goal is to change people’s perspectives by creating fun, educational content that causes them to look up at the sky rather than the ground. Underknown has over 75 million followers, and our videos are viewed by over 60 million active viewers every month. If this resonates with you, consider applying.

ABOUT WHAT IF TOMORROW
What If Tomorrow is our newly developed YouTube channel, spun off from Underknown’s flagship YouTube channel: What If. What If Tomorrow takes large, complicated geopolitical issues and distills them into hypotheticals that put the audience in the front seat. It’s grounded, informative, and focused on creating a more knowledgeable audience. Every episode starts with a larger-than-life hypothetical, and slowly descends back to reality through careful dissection of biases & political forces affecting our day-to-day. The channel is currently building an audience that wants to discuss & debate political issues, and it’s led to amazing growth.

We’re looking for a producer to help scale this growth into a new staple show for Underknown.

ABOUT THE ROLE
This is a creative production role where you will be responsible for managing, ideating,



& producing this new channel into a fully realized Underknown show. You are responsible for pitching ideas, working with editors, writers & artists to bring those ideas to life in videos, monitoring how content performs after publishing, and building new formats & workflows to scale the channel.

The role requires a deep understanding of YouTube as a medium, including its unique language, audience psychology, and the mechanics of online attention. You must balance the art and science of production, creating content that is informed by data but without sacrificing creative quality.

Day-to-day, you will act as the hub for pre-production, ideation, packaging, production, and post-production tasks. This includes finding irresistible stories, framing them effectively, and ensuring the production team executes quickly at the highest quality. Many of these tasks will be enabled or automated by various AI tools and skills.

NOTE : This is a Hybrid Role from Toronto, ON. Applicants must be able to come into the office once a week, and be available for shoot days.

Application Deadline: October 30, 2026

ESSENTIAL CRITERIA

YouTube Experience : You have 2 or more years of experience in YouTube content creation, video production, and digital media production.



You have a proven track record of making content that engages and retains audiences on YouTube: you understand what makes people click, watch, and come back.

Journalism Background: You keep up to date on news, geopolitics, and trending topics, and know how to craft that into a story. You have a proven ability to produce engaging, long-form (20–30 minute) episodes, through a Journalistic lens.

Data-Driven Producer : You know how to manage multiple different projects simultaneously, working on new episodes, building new formats, and building out social media strategies alongside other teams.

AI TaskMaster: You know how to use various AI production tools for ideation, research, pre-production, and production tasks.

WHAT YOU’LL DO

Lead the What If Tomorrow channel, including editors, writers, host & artists to create one unified vision of videos.

Experiment with new formats, including being on-camera

Lead the pre-production, production and post-production phases for each video, including ideation, packaging, researching, outlines, scripts, shooting, editing, etc.

Solve creative and technical problems, overcome hurdles.

Test new formats, including videos, social media posts, Short-Form content, and community engagement posts.

We are excited to welcome a new talent to our team who shares our passion for storytelling and is driven to capture viewers' curiosity worldwide. If you're ready to create content that educates, entertains, and inspires, we look forward to your application!

Underknown is an equal prospect employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. More at https://underknown.com/

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📌 Youtube Producer (Ontario)
🏢 The Publish Press
📍 Ontario