CRM strategy and customer data leadership drive direct-to-consumer growth from Scenic Group Canada’s Vancouver-based marketing team. Build stronger journeys across luxury travel brands.
As CRM & Customer Growth Manager, you will shape lifecycle marketing for Scenic Luxury Cruises & Tours and Emerald Cruises Canada. The work spans HubSpot, automation, personalization, segmentation, and lead conversion. Reporting to the Director of Marketing, you will partner with Marketing, Sales, Commercial, Digital, Analytics, and Global CRM teams to improve customer value.
Key Responsibilities: Lead CRM and customer lifecycle strategy across acquisition and retention
Grow qualified databases through digital and partnership channels
Map journeys from lead acquisition through repeat purchase
Develop segmentation, personalization,



and automated nurture programs
Build reporting, testing, and customer data governance frameworks
Requirements: Seven-plus years in CRM, lifecycle marketing, or related disciplines
Experience with HubSpot, Salesforce Marketing Cloud, Marketo, or similar
Proven lifecycle strategy results across multiple customer stages
Solid analytical, stakeholder management, and presentation skills
Experience with segmentation, personalization, lead nurturing, and scoring
Lead measurable CRM growth through HubSpot, customer intelligence, automation, and lifecycle marketing for Scenic Group Canada.

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📌 CRM Customer Growth Manager Vancouver (British Columbia)
🏢 Scenic Tours Europe
📍 British Columbia