As an Outside Sales Representative, you will sell woodworking machinery, parts and service to manufacturers of wood products across southwestern Ontario, including the Hamilton area. You will primarily be selling to purchasing departments and senior management (VP/Director level). This role is approximately 50-75% new business development and 25-50% account management. You will take over an established book of accounts in the territory and generate new business through your own prospecting. This is an existing role, replacing a long-tenured rep who is retiring, and it reports to the Sales Manager. The compensation is $86,000 (base salary plus guaranteed commission for Year 1), plus uncapped commissions.
COMPENSATION & BENEFITS $86,000 (base salary plus guaranteed commission for Year 1)
Uncapped commission, paid monthly
Top performers earn $180,000 per year
Car allowance
Health benefits - 100% company paid
Company pension plan - 100% vested, 18% of annual salary
3 weeks' vacation
Laptop and cell phone provided
Business and travel expense account
Further education reimbursement
Employee recognition, gifts and rewards
Company social events
Career advancement potential within 3-5 years
THE COMPANY & CULTURE Our client has been in business for more than 60 years. They are the Canadian subsidiary of a publicly traded, German-headquartered global group with more than 7,000 employees in 100 countries. The Canadian head office is in Mississauga, Ontario, with 85 employees in Canada, 50 of them in Mississauga. They sell and service woodworking machinery for companies that manufacture wood products, including furniture, cabinetry and millwork, and serve small, mid-sized and enterprise manufacturers across Ontario and the rest of Canada. Clients include Knoll North America, Woodlore, Prepac Manufacturing, ABIC and Teknion Group.
The culture is a supportive team environment that is inclusive, fun and flexible. Leadership has an open-door policy, is sales- and customer-driven, tracks performance through KPIs, and promotes work-life balance. Company-wide turnover is under 10%, average employee tenure is 10-15 years, and no new salesperson has left within their first 12 months.
OFFICE LOCATION & SALES TERRITORY Head Office: Mississauga, Ontario, Canada
Work arrangement: Field-based and working from home. Approximately 80% of your time is in the field with customers.




In-office days at the Mississauga head office for the first few weeks of onboarding, and periodically after that
Sales territory: Southwestern Ontario, including the Hamilton area. Candidates located anywhere from Hamilton to London are considered, provided they can cover the full territory.
Hours: Monday to Friday, full-time. Occasional evenings and weekends for trade shows.
Overnight travel: Less than 10%, for trade shows, training and occasional client visits
EXPERIENCE, BACKGROUND & EDUCATION REQUIREMENTS 2+ years of B2B outside sales experience. Both developing and experienced sales professionals are considered.
Experience selling capital equipment or other high-value, long-cycle products or solutions is preferred
Experience selling manufacturing equipment, or selling to industrial manufacturers, is an asset
Industry experience is not required. Full sales and technical training is provided.
Experience selling to purchasing departments and senior management (VP/Director level)
Experience selling to small, mid-sized and enterprise organizations
Experience managing an existing book of accounts while developing new business
Valid driver's licence and reliable vehicle (car allowance provided)
TECHNICAL SKILLS Zoom / Microsoft Teams - Advanced
Google Drive / Docs - Advanced
Microsoft Excel - Intermediate
Microsoft PowerPoint - Intermediate
Microsoft Word - Intermediate
Online demos - Intermediate
CRM software - Intermediate
Quoting software - training provided
THE PRODUCT / SERVICE / SOLUTION Woodworking machinery for manufacturers of wood products
Replacement parts for installed machinery
Machinery service and support
PROSPECTIVE CUSTOMERS / INDUSTRY FOCUS / DECISION MAKER(S) Manufacturers of wood products, including furniture, cabinetry and millwork
Small, mid-sized and enterprise organizations
Located across southwestern Ontario
Decision makers: purchasing departments and senior management (VP/Director level)




SALES CYCLE / ORDER VALUE / ACCOUNT SIZE Average project size: $50,000 to $15,000,000+
Average sales cycle: 6-9 months
Annual spend per account varies depending on whether the customer is buying machinery, parts or service
COMPETITIVE ADVANTAGES Product quality
Post-sale service
Inventory levels
Reputation and brand awareness
Technical expertise and product knowledge
Strong sales team and long-standing customer loyalty
TYPICAL DAY & DUTIES 50-75% New Business Development
25-50% Account Management
On a typical day, you will be visiting manufacturers in your territory, building relationships with existing accounts, prospecting and cold calling new manufacturers, preparing your own quotations and proposals, attending trade shows, and logging activity in the CRM. You will check in weekly with your Sales Manager.
LEADS Established book of existing accounts in the territory, handed over from Day 1
10-25% warm leads supplied by the company
75-90% self-generated. You will build your own prospect lists and generate new business through cold calling and outreach.
Trade shows and industry events
OVERNIGHT TRAVEL Less than 10%
Travel is for trade shows, training and occasional client visits
SUPPORT & TRAINING Structured and online sales training: 3-4 weeks
Technical and product training: 1-2 months
Job shadowing and mentoring
Onboarding alongside the retiring sales rep in the territory where timing allows
Weekly check-ins with the Sales Manager
You will be selling to customers within 3-4 weeks of your start date
WHY YOU SHOULD APPLY Take over an established book of accounts. You are not starting from zero.
$80,000 guaranteed in Year 1, uncapped commission, and top performers earning $180,000
100% company-paid health benefits, a fully vested pension plan and a car allowance
Long-tenured team: under 10% turnover, average employee tenure of 10-15 years, and no new salesperson has left within their first year
Industry experience is not required. Full sales and technical training is provided.
Career advancement potential within 3-5 years
Equal Opportunity Employer Just Sales Jobs and our clients are equal chance employers. We do not discriminate. All candidates are evaluated solely on performance merit and organizational fit.

#J-18808-Ljbffr

📌 Outside Sales Representative-Woodworking Machinery (Ontario)
🏢 Just Sales Jobs
📍 Ontario