Turn technical product details into compelling B2B messaging as a Marketing Specialist (Product) with Payworks. Hybrid or office work options are available.
Reporting to the Senior Manager, Go-to-Market & Enablement, you will communicate workforce management solutions to Canadian markets. This writing-first role requires product marketing, editing, and strategic communication skills. You will adapt messaging for buyers, clients, sales teams, and multiple channels.
Key Responsibilities: Translate product specifications and updates into buyer-centric messaging
Draft launches, feature announcements, narratives, and release notes
Create articles, guides, education content, and webinar copy
Maintain positioning, personas, value propositions, and messaging frameworks
Support webinars,



sales collateral, and current product positioning
Requirements: Marketing, Communications, or related post-secondary education
Two to four years of relevant marketing communications experience
Excellent writing and editing skills for technical product information
Ability to adapt messaging across audiences, formats, and channels
Comfort using AI tools such as Claude
Apply product marketing, strategic communication, and writing expertise to help Payworks explain workforce management solutions clearly.

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📌 B Product Marketing Specialist (Manitoba)
🏢 Payworks
📍 Manitoba