Customer growth strategy leads the way at RCL, using CRM and lifecycle marketing to build smarter journeys in a hybrid workplace. As a Customer Engagement Strategy Manager, you will own a brand’s customer growth playbook across acquisition, engagement, retention, and win-back. You will translate customer insights, brand priorities, and commercial goals into strategies for traffic, conversion, and revenue. The work spans segmentation, personalization, automation, analytics, and experimentation across Reitmans, RW&CO.;, and PENN. Penningtons. You will partner with CRM Operations and influence Ecommerce, Brand, Merchandising, Planning, Retail, Media, Analytics, and Digital teams. Key Responsibilities:

Own customer growth across acquisition, engagement, retention, and win-back Build lifecycle strategies across Email, SMS, loyalty, and emerging channels Drive segmentation, targeting,



and personalization at scale Turn analytics and experimentation into commercial actions Connect cross-functional teams around the customer Requirements:

Eight-plus years across CRM, Lifecycle, Growth, Ecommerce, or Digital Marketing Experience delivering measurable revenue, conversion, and retention growth Expertise in segmentation, personalization, lifecycle marketing, and automation platforms Strong commercial and analytical understanding of customer behaviour and ecommerce KPIs Bilingual French and English cross-functional influencing ability Shape customer growth through CRM, personalization, analytics, and lifecycle strategy across RCL’s iconic Canadian fashion brands.

📌 Customer Growth Strategy Manager (Montreal)
🏢 Penningtons
📍 Montreal