Reporting to an SVP, Strategy & Innovation, you will provide senior project leadership on qualitative primary market research projects, inspiring your project team and nurturing the day-to-day client relationship, resulting in an excellent client experience. Leveraging your PhD, behavioral science expertise and skills, and collaborating closely with the team of strategists, you will develop deep human behavior-based insights to craft strategic business solutions, design and facilitate client co‑creation sessions that translate strategy into behavioral action. You will also contribute to thought leadership through the writing of behavioral science blogs and social media posts to expand our client’s understanding of how we uniquely apply behavioral science to the work we do.

Role Responsibilities & Duties

Effectively leads multiple complex, multi‑phased qualitative primary and secondary market research projects such as integrated patient and HCP experience journeys, emotional drivers & barriers, concept development, optimizing and testing, etc. Oversees the project team, leads the day‑to‑day client relationship, and development of the strategic deliverables

Able to use market research insights to answer our clients’ broader business questions and challenges

Innovates with team of strategists, foresight practitioners and experience design experts to deliver new frameworks and thinking models to solve client business challenges

Leads all methods of fieldwork and is skilled at deep ethnographic interviewing. Has achieved mastery research skills across a range of modalities (e.g. interviewing, discussion groups, longitudinal digital ethnographic journaling, literature review, meta‑analysis, etc.)





Leads their project team in analysis, emerges the strategic story, crafts the strategy solution and identifies tactical behavioral solutions

Is skilled at emerging the deeper psychological drivers of belief and behavior, leading to the revelation of deep human insight, critical for client empathy and strategy creation

Will collaborate closely with an Executive Sponsor/project coach to act as a sounding board and to refine story and strategic solutions, and is open to feedback and interested in personal growth/learning

Contributes to or leads the design of and facilitates co‑creation workshops

Client Relationship

Engages clients in discussions around their larger business issues and identifies opportunities for deepening client relationships

Ability to identify strategic opportunities for a client beyond what has been requested in the RFP

Can become a trusted advisor

Expertly delivers behavioral science concepts in accessible, salient, and compelling ways

Demonstrates confidence and knowledge when delivering findings and recommendations

Thought Leadership

Supports Behavioral Science thought leadership initiatives with other members of the strategy team: including writing several blog posts per year, leading the development of lunch and learns and other thought leadership initiatives





Identifies opportunities for behavioral science innovation within the FSi Strategy offering, leading to the development of new tools, perspectives, and offerings

Culture

Brings a strong growth mindset, with genuine openness to feedback and collaboration as core to learning, improving the work, and supporting one another

Relentlessly curious and always looking for the why behind the why behind the why

Actively contributes to a team and company culture of care and respect

Commits to creating an equitable and inclusive setting for members of the team and clients

AI Fluency & Judgment

Comfortable using AI tools to support research, analysis, and synthesis, with curiosity to learn and adapt as tools evolve

Exercises strong judgment about when AI adds value and when human expertise, interpretation, and empathy are essential

Approaches AI use thoughtfully, responsibly, and critically, with an awareness of its limitations, potential bias, and appropriateness in healthcare and qualitative research contexts

Experience & Qualifications

PhD in a Social Science or Behavioral Science related field: Anthropology, Medical Anthropology, Psychology, Sociology, or Cognitive Neuroscience preferred

Minimum of 3+ years of work experience in strategy and qualitative primary market research with HCPs, patients, caregivers, in the health sciences/pharma industry

Experience conducting and leading in depth interviews with a range of healthcare stakeholders

Proven success working with multidisciplinary and diverse teams

Excellent client relationship skills

Strong collaborator and ability to emerge great thinking from others

Strategic thinker with strong anal

📌 Senior Strategist (Winnipeg)
🏢 FSi CX, a Division of Fresh Squeezed Ideas
📍 Winnipeg