Senior UX Product Designer, Engagement This is a hybrid role to the Toronto HelloFresh Headquarters About the role HelloFresh is seeking a

Senior Product Designer to join our Engagement team , shaping experiences that deepen customers’ relationships with HelloFresh and create more reasons to engage with our products over time.

As a Senior-level individual contributor, you’ll lead complex, high-impact challenges across

loyalty, referrals, discovery, cooking experiences, and other engagement initiatives . You’ll combine strong product design craft with experimentation, systems thinking, and commercial awareness to create experiences that are useful, rewarding, and capable of building lasting customer habits.

This is a strategic and hands-on role. You’ll contribute to the future direction of our engagement experiences while continuously identifying opportunities to improve what exists today. You’ll work in an

AI-native design environment , using AI throughout the design lifecycle to accelerate discovery, synthesis, prototyping, and execution — while exploring how emerging technology can create more relevant and personalized customer experiences.

At Senior level, we expect you to independently lead ambiguous product challenges, influence product direction, and contribute patterns and practices that make the broader team stronger. You’ll remain deeply involved in the craft, using the quality of your thinking, design, and collaboration to bring others along.

What you’ll do Lead high-impact UX experiences

Own the end-to-end design of experiences across

loyalty, rewards, referrals, discovery, cooking, and other engagement mechanics

that strengthen customers’ relationships with our brands.





Design experiences that give customers compelling reasons to return, participate, explore, share, and get more value from HelloFresh over time.

Translate complex customer and business problems into experiences that feel simple, motivating, and relevant while driving measurable outcomes such as engagement, retention, lifetime value, and referral-driven acquisition.

Think beyond individual features or transactions to understand how repeated interactions can build habits, trust, and long-term customer value.

Help shape product direction

Partner with Product, Engineering, Data, Research, Marketing, CRM, and Content Design to identify opportunities across the customer lifecycle.

Connect customer needs, behavioural insights, commercial goals, and emerging technology to develop strong product directions.

Help define how loyalty, referrals, discovery, and other engagement experiences connect into a coherent customer relationship rather than a collection of disconnected features.

Move comfortably between contributing to longer-term vision and delivering tactical improvements that generate measurable impact today.

Bring a solid design perspective to your product area while remaining open to evidence, experimentation, and the expertise of your partners.

Drive experimentation and validated learning





Use quantitative and qualitative insights to identify opportunities, develop hypotheses, and design high-impact experiments.

Partner closely with Product and Data to understand customer behaviour and translate signals such as participation, frequency, retention, redemption, sharing, and conversion into actionable design opportunities.

Explore how different mechanics — from rewards and incentives to personalization and social sharing — influence customer motivation and behaviour.

Look beyond the outcome of individual A/B tests to identify patterns and insights that can inform future product and design decisions.

Balance short-term commercial impact with the quality and sustainability of the longer-term customer relationship.

Work AI-natively

Integrate AI into your day-to-day design practice, from exploration, research synthesis, and ideation through rapid prototyping and design-to-code workflows.

Use tools such as Claude & Claude Code, Gemini, Figma AI, and emerging technologies to shorten the distance between an idea and something customers can experience and validate.

Explore opportunities for

AI-native engagement experiences , including personalization, recommendations, adaptive experiences, conversational interactions, and new ways to help customers discover and get value from HelloFresh.

Apply strong design judgment to AI-generated outputs, understanding when AI accelerates quality and when human craft, intuition, and critical thinking matter most.

Raise the bar for design craft

Create polished, intuitive experiences with strong attention to visual hierarchy, interaction design, motion, micro-interactions, content, and overall usability.

Bring

📌 Senior UX Product Designer, Engagement (Toronto)
🏢 HelloFresh
📍 Toronto