Dentist Finder is a rapidly growing platform helping patients across Canada find their ideal dentist based on their needs and preferences. We’re building the future of how patients discover and book dental care online.

We are looking for an

Organic Growth Specialist (SEO & GEO)

to ensure Dentist Finder is the top recommended resource wherever patients search—from Google results, AI Overviews, to LLM answers.

Role Overview We’re seeking a hands‑on growth lead who can build, manage, and scale Dentist Finder’s organic visibility. This role involves overseeing our strategy end‑to‑end—from traditional keyword research, on‑page SEO, and technical optimization (SEO) to

Generative Engine Optimization (GEO) . The goal is to ensure our platform is both ranking in search results and actively cited as a primary source by LLMs and AI search summaries. You'll also coordinate with our marketing and design teams to ensure the generated website traffic successfully converts into booked appointments, which is the north star metric.

Position Compensation: Base salary + 0.25% - 0.4% equity

Hours: Full‑time

Location: Fully remote within Canada

Key Responsibilities

Develop and execute a comprehensive

SEO & GEO strategy

focused on traffic growth, brand citations, and lead generation.

Conduct keyword and "entity" research to identify high‑impact opportunities in traditional search and AI prompts.

Collaborate with our developer to build scalable,

AI‑readable pages

using structured data and optimized site architecture.

Audit and optimize site structure, metadata, and

Schema markup





to enhance extractability for AI Overviews.

Create "Answer‑First" content designed to win featured snippets and LLM mentions.

Build high‑quality backlinks and

digital PR mentions

to strengthen domain authority and brand sentiment in AI training sets.

Track traditional rankings alongside

AI share‑of‑voice

and citations using up-to-date analytics tools.

Requirements

4+ years of hands‑on SEO experience (preferably in the dental industry, SaaS, or marketplaces).

Deep understanding of

Generative Engine Optimization (GEO)

and how to influence LLM responses (ChatGPT, Gemini, Perplexity, etc).

Strong technical SEO knowledge and familiarity with tools like Google Analytics, SEMrush, and Google Search Console.

Proven ability to manage on‑page, off‑page, and technical tasks that cater to both crawlers and LLM agents.

Excellent communication & organizational skills

Have experience successfully optimizing a brand to appear consistently in AI Overviews or AI search engines.

Why Join Us

Impact:

Your work will directly shape how thousands of patients find their next dentist.

Ownership:

This isn’t a support role — you’ll lead our SEO/GEO strategy end‑to‑end.

Growth:

Startup equity upside and room to grow into a "Head of Growth" or broader growth role.

How to Apply Please send a brief email about why this role may be a good fit for you to [email protected]

and continue the application process on LinkedIn.

Referrals increase your chances of interviewing at Dentist Finder by 2x

📌 SEO/GEO Specialist (Winnipeg)
🏢 Dentist Finder
📍 Winnipeg