Reporting to the Director, Consumer/Patient Experience, the Manager, Consumer Experience supports the development and localization of consumer strategies and tactics and translates Integrated Customer Plans into compliant, insight-led omnichannel campaigns across assigned brands. Working across the full campaign lifecycle—from planning, content development, and agency coordination through approval, deployment, measurement, and optimization, the Manager, Consumer Experience helps educate, engage, and activate consumers while delivering brand and commercial objectives. The role also uses insights, market research, and performance data to improve the consumer/patient journey and identify innovative, compliant opportunities across emerging consumer channels, including online pharmacies, telehealth, virtual care, and healthcare platforms. This includes developing business cases and test-and-learn initiatives, establishing measurement frameworks, and advancing scalable approaches through the Innovation Governance Board. Working closely with the Senior Manager, Patient Experience, medical, legal, regulatory, communications, omnichannel, and agency partners, the Manager aligns consumer marketing and PSP strategies and ensures strong cross-functional execution. Success requires direct-to-consumer and omnichannel marketing expertise, innovation leadership, analytical thinking, digital channel experience, strong knowledge of media planning and execution and excellent project, agency, and stakeholder management capabilities, preferably within pharmaceuticals. This job posting is for an existing vacant position. The Position

Reporting to the Director, Consumer/Patient Experience, the Manager,



Consumer Experience supports the development and localization of consumer strategies and tactics and translates Integrated Customer Plans into compliant, insight-led omnichannel campaigns across assigned brands. Working across the full campaign lifecycle—from planning, content development, and agency coordination through approval, deployment, measurement, and optimization, the Manager, Consumer Experience helps educate, engage, and activate consumers while delivering brand and commercial objectives. The role also uses insights, market research, and performance data to improve the consumer/patient journey and identify innovative, compliant opportunities across emerging consumer channels, including online pharmacies, telehealth, virtual care, and healthcare platforms. This includes developing business cases and test-and-learn initiatives, establishing measurement frameworks, and advancing scalable approaches through the Innovation Governance Board. Working closely with the Senior Manager, Patient Experience, medical, legal, regulatory, communications, omnichannel, and agency partners, the Manager aligns consumer marketing and PSP strategies and ensures strong cross-functional execution. Success requires direct-to-consumer and omnichannel marketing expertise, innovation leadership, analytical thinking, digital channel experience, strong knowledge of media planning and execution and excellent project, agency, and stakeholder management capabilities, preferably within pharmaceuticals. This job posting is for an existing vacant position.



Responsibilities

Consumer Experience and Execution

Support the development and execution of local consumer campaigns aligned with brand objectives and strategic priorities Assist in the localization of global consumer segments, consumer/patient journeys, messaging frameworks, and campaign tactics to meet Canadian market needs Execute integrated omnichannel campaigns across digital, social media, search, CRM, email, in-office media, retail media, TV, radio, out-of-home, and print channels in partnership with creative and media vendors and internal omnichannel team Manage end-to-end execution of consumer campaigns from creative briefing through deployment including Medical, Legal review and PAAB/ASC reviews. Coordinate agency partners, media agencies, and external vendors to deliver high-quality, compliant marketing assets and campaigns Support content development, media planning, creative adaptation, and campaign implementation across multiple channels Ensure all tactics are delivered on time, within budget, and aligned with approved brand strategy Work with agency partners and internal teams to monitor campaign performance and leading/lagging indicators across disease awareness, consideration, and treatment seeking Leverage consumer engagement data, trends and insights to uncover optimization opportunities, perform A/B testing etc Leverage market research, consumer insights, and competitive intelligence to improve campaign effectiveness and customer experience Ensure all consumer-facing activities, including initiatives delivered through online pharmacies and healthcare platforms, comply with Health Canada regulations, PAAB or Advertising Standards requirements, the Cutting-edge

📌 Manager. Consumer Experience (Burlington)
🏢 Boehringer Ingelheim
📍 Burlington