Drive sustainable pipeline growth at Versaterm through B2B demand generation, marketing automation, and cross-functional leadership in a high-growth SaaS company.
As Senior Demand Generation Manager, you will own programs across Versaterm’s public safety solutions portfolio. You will build qualified pipeline, develop scalable frameworks, and influence Sales, Product, and Customer Success without direct authority. The role combines strategic planning, campaign execution, analytics, and mentoring.
Key Responsibilities: Design targeted go-to-market programs that build awareness and nurture leads
Own demand generation strategy, execution, pipeline, and revenue growth
Automate campaigns through Marketo, SFDC, webinars, and digital platforms
Establish KPIs and reporting frameworks to optimize campaign ROI




Lead cross-departmental initiatives, spend, calendars, and sales enablement
Requirements: Bachelor’s degree in Marketing, Business, or related field
10+ years of B2B marketing experience and demand generation expertise
Success scaling demand generation programs in high-growth SaaS
Mastery of marketing automation, CRM, analytics, Marketo, and SFDC
Eligibility for Canadian Reliability and potential CJIS security clearances
Bring strategic demand generation, campaign analytics, and cross-functional influence to Versaterm’s public safety technology marketing function.

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📌 SeniorB Demand Generation Manager (Quebec City)
🏢 Versaterm
📍 Quebec City