Lead compliant omnichannel campaigns from Burlington with expertise in direct-to-consumer marketing, digital channels, and consumer insights. The flexible role requires office attendance at least 50% monthly. Reporting to the Director, Consumer/Patient Experience, this Manager supports consumer strategy development and localization across assigned brands. You will translate Integrated Customer Plans into campaigns spanning digital, social media, search, CRM, email, retail media, and traditional channels. The work combines campaign execution, agency coordination, measurement, and optimization for Canadian consumers. Key Responsibilities:

Localize consumer segments, journeys, messaging frameworks, and campaign tactics Manage campaigns from creative briefing through deployment and review Coordinate agencies, media partners, vendors, and internal omnichannel teams Monitor performance,



conduct A/B testing, and identify optimization opportunities Develop compliant business cases and test-and-learn initiatives Requirements:

Bachelor's degree in marketing, business, communications, life sciences, or related discipline Three to five plus years of CPG or direct-to-consumer marketing experience Experience executing, measuring, and optimizing omnichannel campaigns Solid project, agency, stakeholder management, and communication skills Knowledge of Canadian pharmaceutical regulations strongly preferred Apply consumer insights, digital measurement, and omnichannel expertise to advance compliant marketing across Canadian brands from Burlington.

📌 Consumer Experience Marketing Manager (Burlington)
🏢 Boehringer Ingelheim
📍 Burlington