BIS Safety Software

is a SaaS company on a mission to change how organizations manage safety, learning, and compliance. We sell safety software to businesses and online safety training to the people who need it - and we are looking for an Lifecycle Marketing Manager

to own our marketing outreach end to end: the program, the audiences it reaches, and the data underneath it.

About the Role: We are hiring you to be the expert, so you set the strategy, run it past marketing leadership, and go. Our ideal candidate is

analytical first: comfortable in messy data, willing to dig for the truth, and organized enough to keep every audience defined and every journey mapped

instead of running on instinct.

We run a course business and a software business side by side, and that gives this program an unusual amount of room. A software buyer, a course buyer, and a prospect who is still deciding all need different content.

Your first job is

making the funnel measurable and trusted . You will help settle what a lead means at each stage and keep records staged against it, decide what we send and to whom, hold the line on consent, and produce the reporting we judge marketing performance by. You will build it yourself, working closely with our web team wherever tracking spans our properties, and with the support of marketing leadership and a growing marketing team. HubSpot is our system of record, and you will own many of its processes.

This is a build role

- it's the foundation to our email and lead tracking. Our email outreach currently runs across several disconnected systems, our nurture program is only partly built, and there are many customers who have never received a lifecycle message from us.



Best practices, automated flows, and current designs are all still to be built, and all of it has to hold up to the

compliance

obligations we operate under. How well we capture leads and run lifecycle marketing shapes the experience every potential customer has with us.

This is an

in-person role

based out of our Sherwood Park, Alberta office.

In this role, you'll be expected to:

Build and run the email program

across our course business, our software funnel, and the messages our training platform sends learners, including a general subscription program and the capture mechanism we do not have today

Build the audiences and journeys : who sits in each group, what they care about, and what they should receive at each stage

Own consent and compliance

under CASL and CAN-SPAM as standing practice rather than a one time cleanup

Own much of how HubSpot runs as our system of record : lifecycle stages, properties, workflows, and reporting

Fix and hold lead data accuracy

so records are added and staged correctly and the funnel can be trusted

Build attribution you can stand behind , so we can say what email actually produced in leads and course revenue

Build the reporting and scoreboards leadership makes decisions from , and be accountable for those numbers being right





Automate lead routing , and manage the flow of outbound leads from our external partner into our systems

Work across product and web

on system side email such as course launches, abandoned carts, and upsells, and so tracking stays consistent and correct across our properties

Protect reseller cross-branding

so partner customers never receive email that promotes BIS over the partner

Bring in outside specialists

for technical or copy work where it makes sense, and review what they produce before it ships

You might be the right fit if you:

Built an email program from scratch

rather than inheriting and running someone else's

Built multiple trigger and audience based flows

driven by real behaviour, not one list on a schedule

Ran lists in the thousands to tens of thousands

with distinct segments, and can explain how the content changed at each stage

Untangled a CRM that years of good intentions had made incoherent , figured out what was actually happening in it, and rebuilt it into something that held together

Build in the platform yourself.

You write the workflows and set the properties rather than briefing someone else to do it

Read the numbers instinctively.

The systems here only come together through data, and that matters to us more than design polish

Distinguish a software buyer from a course buyer

and build accordingly

Treat consent and deliverability as part of the craft

rather than someone else's problem

Own what goes out.

Once send is pressed it is gone, so typos and broken links are not part of the deal

Work across team

📌 Lifecycle Marketing Manager (Sherwood Park)
🏢 BIS Safety Software
📍 Sherwood Park