Define Pet Valu’s brand vision from Markham in a hybrid Creative Director role, guiding identity systems, tone of voice, and creative standards.
Reporting to the Vice President, Marketing, this senior leader shapes how Pet Valu, Bosley’s, Total Pet, Paulmac’s Pet, Tisol, and Chico appear across customer touchpoints. You will translate strategy, customer insights, and commercial priorities into integrated campaigns, content, retail experiences, and communications. The role also builds a contemporary in-house capability spanning art direction, design, copy, content, production, and creative operations.
Key Responsibilities: Define brand architecture across Pet Valu’s portfolio of banners
Establish identity systems, tone of voice, and creative standards
Set creative vision for campaigns, content,



and customer experiences
Lead concepts from brief through production and execution
Present creative strategy to senior leaders and business partners
Requirements: Bachelor’s degree or equivalent professional experience
12+ years of progressive creative experience
Portfolio demonstrating integrated brand-building creative work
Experience defining brand architecture and enterprise standards
Experience building multidisciplinary creative teams
Bring exceptional creative judgment and integrated brand leadership to Pet Valu’s growing creative organization in Markham.

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📌 Senior Creative Director Brand Strategy (Ontario)
🏢 Pet Valu
📍 Ontario