Lead omnichannel consumer campaigns from Burlington, Ontario, using direct-to-consumer marketing expertise, digital channels, and consumer insights. This flexible role requires office attendance at least 50% monthly.
Reporting to the Director, Consumer/Patient Experience, the Manager supports localized Canadian consumer strategies across assigned brands. The position coordinates planning, content, agency execution, approvals, deployment, measurement, and optimization. It also aligns consumer marketing with patient support program strategies.
Key Responsibilities: Develop and execute local consumer campaigns aligned with brand objectives
Coordinate creative, media, agency, and vendor partners
Manage campaigns through Medical, Legal, and PAAB/ASC reviews
Monitor performance, conduct testing, and identify optimization opportunities




Maintain compliant omnichannel execution across Canadian consumer channels
Requirements: Bachelor's degree in marketing, business, communications, life sciences, or related discipline
Three to five-plus years of CPG or direct-to-consumer marketing experience
Experience executing national omnichannel, CRM, and digital campaigns
Solid project management, agency management, and stakeholder capabilities
Knowledge of Canadian pharmaceutical regulatory requirements strongly preferred
Apply consumer insights, campaign measurement, and compliant omnichannel execution as a Consumer Experience Marketing Manager in Burlington.

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📌 Consumer Experience Marketing Manager (Ontario)
🏢 Boehringer Ingelheim
📍 Ontario