District Sales Manager

Edmonton, AB, CAN, T6E 5P6 Employment Status: Full time Posting Start Date: 10/19/26 Job Purpose

The District Sales Manager (DSM) is responsible for driving profitable revenue growth across the district by providing strong sales leadership, coaching, and strategic directions to branch sales teams. Reporting to the District Manager, the DSM partners closely with Branch Managers and Sales Representatives to achieve equipment rental, sales, revenue, and profitability objectives. This role plays a critical part in developing new business opportunities, strengthening customer relationships, identifying market trends, and aligning sales and operational efforts to support district growth. What you will do

Sales Leadership & Revenue Growth

Lead and support sales activities across the district to achieve equipment rental, sales, revenue, and profitability targets. Partner with the District Manager and Branch Managers to establish sales territories, goals, forecasts, and growth strategies. Develop and execute strategic sales plans aligned with corporate objectives. Drive profitable revenue generation through recent business development and expanded customer relationships. Support key account growth by working collaboratively with National Account and Strategic Account teams. Identify opportunities to increase market share and grow the district portfolio toward established revenue and rental targets. Team Leadership & Development

Coach, mentor, and develop Sales Representatives, TSRs, Sales Associates, and counter staff. Conduct regular ride-alongs, sales calls, territory reviews, and performance discussions. Recruit, onboard, and develop recent sales talent as required, particularly in identified growth areas such as the Grande Prairie and Fort Saskatchewan markets.



Foster a transparent, collaborative, team-oriented culture that promotes accountability and engagement. Lead regular sales meetings to communicate priorities, share best practices, and reinforce strategic objectives. Customer Relationship Management

Build and maintain strong relationships with key customers and stakeholders across the district. Participate in customer meetings, sales blitzes, and customer-focused events that strengthen business relationships and uncover growth opportunities. Ensure a high level of customer satisfaction by proactively addressing concerns and supporting solution-based selling. Strategic Planning & Market Analysis

Analyze market trends, customer needs, competitor activities, pricing structures, and industry developments. Collaborate with district leadership to identify new market opportunities and respond effectively to competitive pressures. Leverage Salesforce and other business systems to monitor pipeline activity, sales performance, and forecasting accuracy. Operational & Cross-Functional Collaboration

Align sales objectives and activities with branch operations and sales coordinators. Partner with fleet management teams to ensure equipment availability and support revenue growth initiatives. Monitor sales performance against forecasts, budgets, and strategic goals.



Manage expenditures and sales programs to ensure alignment with district financial objectives. Skills

Strong leadership, coaching, and team development skills Strategic sales planning and execution Relationship-building and customer engagement Territory management and business development Negotiation and problem-solving abilities Excellent interpersonal and communication skills Performance management and coaching Sales forecasting and pipeline management Market analysis and competitive intelligence Financial and business acumen Cross-functional collaboration and stakeholder management Proficiency with CRM systems, particularly Salesforce Ability to influence, motivate, and lead through transparency Requirements

5-10 years of successful experience in outside sales, sales management, or leadership roles within the equipment rental industry. Demonstrated experience leading and developing sales teams. Proven success achieving revenue and profitability objectives. Strong planning, negotiation, and problem-solving capabilities. Excellent communication and interpersonal skills. Proficiency with Salesforce and related sales technologies. Strong organizational skills and self-motivation. A collaborative, team-oriented leadership style with a focus on transparency and accountability. Valid driver's license and acceptable driver's abstract. Ability to travel and be in the field 80% of the time across the district. Req #: 72113 Type: Headcount Increase Pay Range: $150,000 - $165,000 plus bonus Please be advised that the actual salary offered for any position is subject to the company's sole discretion and may be influenced by various factors, including but not limited to the candidate's qualifications, experience, location, and overall fit for the role. Herc Rentals

📌 District Sales Manager (Edmonton)
🏢 CIM
📍 Edmonton