Customer Business Manager Regional Account Lead Location:

Ottawa or Greater Toronto Area preferred; flexibility for the right candidate Compensation:

$130,000 base salary + 20% annual bonus

We are seeking a commercially strong, highly organized Customer Business Manager to manage a diverse portfolio of regional retail, distributor and secondary customer accounts. This role is well suited to someone who enjoys working across a larger number of customers with varying levels of complexity, and who is equally comfortable developing account plans, building buyer relationships, managing promotions and trade spend, completing customer forms and submissions, and resolving day-to-day operational issues. The successful candidate will need to combine commercial selling capability with strong executional discipline. The portfolio requires responsive, detail-oriented and comfortable managing forms, portals, pricing requests, promotional deadlines, distributor communications and multiple competing priorities.

The ideal candidate will bring:

4+ years of CPG, broker, regional account management, distributor management, customer development or related customer business experience.

Experience managing regional retail, distributor, independent, drug, value, wholesale or specialty accounts.

Strong account management capability across strategic and tactical selling activities.

Proven ability to manage promotions, pricing submissions, new item forms, customer onboarding, item setup and account administration.

Experience managing trade spend and promotional funding, ideally using Exceedra TPM or a comparable Trade Promotion Management system.

Robust organizational skills and the ability to manage multiple customers, deadlines, portals,



forms and follow-up actions simultaneously.

Strong relationship-building skills with buyers, distributors, customer service teams and internal stakeholders.

A practical, responsive and solution-oriented approach to customer issues.

Bilingual fluency in English and French, written and verbal, is required.

Ottawa or GTA location is preferred, although we are flexible for a strong candidate who meets the broader requirements.

The Opportunity We are looking for an experienced Customer Business Manager – Regional Accounts to manage and grow a portfolio of regional head-office, distributor and secondary retail customers.

The portfolio includes regional and distributor-led customers such as Giant Tiger, Corporate Express Canada, Longo’s, Jean Coutu, Colemans, Atlantic Grocers and other regional customers.

This is a broad account-management role requiring the ability to move effectively between commercial strategy and day-to-day execution. You will build relationships with customers, develop account plans, lead business reviews, identify growth opportunities, manage promotions and trade investment, support forecasting, and ensure customer commitments are accurately documented and delivered.

A significant part of the role is to ensure that the operational details required to support regional and distributor customers are managed effectively.



This includes customer forms, pricing submissions, item setup, promotional calendars, portals, onboarding documentation and follow-up.

Trade spend management and Exceedra TPM usage are key components of the role, particularly for promotional planning, pricing, trade funding, deductions and account controls.

What You’ll Be Responsible For Regional & Distributor Account Management

Manage a portfolio of regional retail, distributor and secondary customer accounts.

Build and maintain productive relationships with customer buyers, distributor contacts and other key stakeholders.

Maintain regular buyer-level contact with assigned accounts, including quarterly engagement for priority customers and semi-annual engagement for other accounts where appropriate.

Develop and execute account plans and joint business plans aligned with annual brand strategy and customer-specific priorities.

Conduct quarterly business reviews with key regional and distributor accounts.

Identify opportunities to expand distribution, increase promotional participation and grow customer-specific initiatives.

Maintain clear visibility to customer opportunities, risks and required actions.

Customer Selling & Commercial Development

Develop persuasive customer recommendations using sales performance, promotional results and account-level insights.

Support new item selling, assortment opportunities, distribution expansion and customer-specific initiatives.

Balance longer-term account development with responsive day-to-day customer management.

Identify opportunities to improve account performance and proactively bring recommenda

📌 Customer Business Manager (Toronto)
🏢 Encore
📍 Toronto