Lead Myo’s growth engine through paid media and lifecycle strategy as its senior marketing leader, shaping acquisition across Canada and the US. This hands-on Marketing Director sets strategic direction while executing alongside a lean team. You will own Meta and Google Ads, retention programs, launch strategy, and brand development. The work combines performance diagnosis, investment judgment, creative direction, and team capability building across a growing marketing function. Key Responsibilities:

Own paid media strategy, testing, creative briefs, and channel structure Direct welcome, retention, follow-up, and win-back lifecycle programs Lead marketing launches for every current clinic opening Set content direction across social, video,



and search Diagnose performance and reallocate ineffective spend Requirements:

Experience shaping marketing functions through different business stages Meaningful Meta and Google Ads budget management experience Hands-on leadership within a lean marketing team Fluency building AI workflows for marketing execution Strong judgment across paid media, lifecycle, launches, and brand Bring paid acquisition, retention, creative judgment, and hands-on leadership to Myo’s expanding marketing function.

📌 Senior Growth Marketing Director (Toronto)
🏢 Myo
📍 Toronto