Manager, Website & Conversion Optimization

Toronto, Canada

Marketing

Hybrid

Full time

About Blue J Blue J is the leading generative AI solution for tax professionals and one of Canada's fastest-growing AI companies. Headquartered in Toronto, we're a high-growth B2B SaaS company building industry-leading tax research software that helps accountants find accurate answers to complex tax questions with greater speed and confidence.

Backed by a $122M USD Series D funding round, we're scaling rapidly across North America and the UK while continuing to push the boundaries of what's possible with AI. By combining advanced technology with deep tax expertise, we empower tax professionals to work more efficiently, make better decisions, and deliver greater value to their clients.

A Note on Location We are excited to meet with qualified candidates and are grateful for everyone's interest. Please note that this is a hybrid position requiring applicants to be within commuting distance of Toronto for in-person meetings 1-2 times a quarter. All candidates must be eligible to work in Canada.

The Opportunity We're continuing to scale our go‑to‑market strategy and are looking for a Manager, Website & Conversion Optimization — a technically adept "site producer" who will play a key role in improving how our website supports demand generation, conversion, and growth.

We're looking for a highly analytical, execution-oriented person to own the money pages, site architecture, navigation, page creation, performance, and CRO program that power Blue J's website.

Reporting to the VP of Demand Generation and working closely with the Blue J Brand Team, this high-impact role is ideal for someone who takes initiative,



brings a thoughtful and precise approach, and is motivated to continuously improve site performance. Website ownership at Blue J is split by design: this role owns the Demand Generation side of the site, including architecture, page creation, money pages, navigation, CRO experimentation, and performance reporting, while the Brand team owns content, creative, look and feel, and AEO/GEO oversight. You'll work closely with the Brand team, manage our agency relationships (including the technical execution partner), and be a key voice on UX and conversion as we head toward a likely CMS migration and brand refresh.

What Success Looks Like in 12 Months

Measurable improvement in visit-to-trial/demo conversion — a core focus of this role

Increased speed and effectiveness of website experimentation

A scalable measurement framework for digital performance

Sound, scalable website architecture and platform, particularly with a likely CMS migration ahead

Contributions to organic pipeline and AI-search visibility (AEO) are valuable outcomes of the work, while primary ownership of these areas sits with Brand

What You’ll be Doing Website Ownership & Execution

Own money pages, site architecture, sitemap, navigation, internal linking, page speed, accessibility, and mobile responsiveness

Build and edit pages directly in Webflow,



including landing pages and CMS management; familiarity with HTML is a plus, but not required

Be a key partner on CTAs, funnels, and channel decisions that sit within Marketing, in coordination with Product on the post-signup handoff

Manage vendor and agency relationships, including our technical execution partner, with a focus on building internal capability over time

Bring strong UX/UI judgment to the work — you don't need to be a designer, but you should be comfortable reviewing Figma files through a conversion and user experience lens before they ship

CRO & Experimentation

Own and drive the A/B testing and CRO experimentation roadmap — a primary focus of this role — running experiments directly as well as in partnership with the product-led growth team

Analyze website behaviour using tools such as Microsoft Clarity and heatmaps to identify friction points and optimization opportunities

Develop hypotheses, run experiments, and measure their impact on conversion rates and engagement, starting with a focus on money pages and the homepage

Share learnings and recommendations with the Marketing team and cross-functional stakeholders

Analytics & Performance Reporting

Own Google Analytics (GA4), Google Search Console, and Google Tag Manager for the website

Monitor website, campaign, and funnel metrics using GA4, HubSpot, Search Console, and related tools

Translate data into actionable recommendations that improve digital performance and user experience

Build dashboards and reporting frameworks for Marketing leadership

What You Offer Blue J

7+ years of experience in digital marketing, web marketing, or performance marketing

📌 Manager, Website (Toronto)
🏢 Blue J Legal
📍 Toronto