Press Tab to Move to Skip to Content Link Select how often (in days) to receive an alert: Create Alert Senior Specialist, iGaming Performance Marketing

Location: Hybrid - Vancouver, BC, CA

Job Function: Sales and Marketing BCLC exists to generate win-wins for the greater good.

For our people, our players, our communities, our industry, and our planet.

Lottery | Casino | Sports

Being a social purpose company, we are not only able to better align our business decisions with our purpose, but more importantly, we are committing to doing our part in creating a better world.

We bring our purpose to life by ensuring all our actions, behaviours and decisions create advantages for communities and the planet.

Motivated and guided by our social purpose, everything we do must benefit the greater good. And we encourage our employees, partners, players, industry and communities to engage with us on this ambition. We want you to be where you feel you can do your best work. Most of our jobs can be done remotely providing you reside in BC.

For those who prefer working in a community with others, we have two beautiful offices in convenient locations:

This is a Permanent,Full Timeopportunity

Expected Salary Range: $84,981.00-$106,227.00-$132,784.00

Our typical hiring range will be +/- 5% of the midpoint shown above

Factors influencing this decision include qualifications and market conditions for the role The Company

For nearly four decades, BCLC has delivered exceptional gambling entertainment for British Columbians. To fulfill our social purpose we have a vision to revolutionize gambling entertainment through engaging experiences that build and benefit communities. We operate national and provincial lotteries in partnership with 3500 retail partners, provide the games,



technology & oversight to 37 brick & mortar casinos, and operate a safe secure and 100% legal online gambling presence PlayNow.com. In our recently completed fiscal year, BCLC generated a record $1.5 billion in net income to the Province of B.C. to support First Nations, host local governments, health care, education and community programs across the province. The Team Joining the Social Purpose & Marketing Division means you’ll be working with a group of talented professionals in Social Purpose, Community & Stakeholder Engagement, Communications & Government Relations, Marketing, CRM & Loyalty and Customer Support. As a Crown corporation that earns more than a billion dollars in annual revenue for B.C., BCLC’s commitment to giving funds back to the province is an integral part of our business, but still only one piece of the picture. You will be joining an amazing team of multidisciplinary marketers who are skilled at bringing the thrill of betting action and dream-filled anticipation to life on PlayNow.com. We create compelling experiences for all guests and players across all touchpoints. We appreciate that the battle for people’s attention and their discretionary entertainment spend is becoming more challenging as competition in the gambling and entertainment space is rising.



We are proud that PlayNow is BC’s only 100% legal and regulated website that offers players a great gambling experience with the highest level of player protection, game integrity and whose profits go back to BC communities. Our team keeps pace with emerging player preferences, iGaming and marketing trends, while creating captivating experiences for all our players. The Role TheSenior Specialist, Performance Marketingwill play a lead role in driving digital campaign performance across paid media channels, with a strong focus on Google and Meta platforms. This role is responsible for executing data-driven strategies that deliver revenue growth objectives through both retention and acquisition measures. Working closely with both internal teams and external agency partners, the Senior Specialist will ensure campaigns are optimized for maximum impact through exact targeting, robust measurement, and continuous testing. The ideal candidate brings deep expertise in digital advertising, a passion for analytics, and a collaborative mindset. What you will accomplish Lead the execution and optimization of paid media campaigns across Google Ads (Search, YouTube, Display), Meta, and DV360, driving measurable growth in acquisition and engagement. Build and manage campaigns using the Google Ads platform, including audience segmentation, geo-targeting, exclusions, and bid strategies. Collaborate with internal stakeholders and agency partners to align campaign strategies with business goals and brand messaging. Implement and enhance conversion tracking and GA4 analytics to ensure accurate performance measurement and attribution. Design and run A/B testing frameworks to continuously improve ad creative, targeting, and landing page performance. Analyze campaign data to uncover insights,

📌 Senior Specialist, iGaming Performance Marketing (Vancouver)
🏢 British Columbia Lottery
📍 Vancouver