Reports To: GM, Canada

Legal Entity: United Wheels Canada Limited

Employment Status:

Full-Time, Permanent Level:

IC Travel:

Yes – within Canada Summary

The Business Development Partner – Canada is responsible for supporting the growth, execution, and operational effectiveness of Covation Global / United Wheels Inc.’s Canadian business. This role operates as a cross-functional contributor across sales, business development, channel management, and commercial execution, with a primary focus on expanding non-core accounts and underdeveloped channels. The position is designed to extend the capacity of the General Manager by assuming ownership of defined business segments and executional responsibilities. The role focuses on secondary mass accounts, Independent Bicycle Dealer (IBD) channel coordination, and digital/e-commerce development, while supporting broader commercial and operational initiatives. The Business Development Partner works closely with internal stakeholders across sales, marketing, operations, and supply chain to ensure alignment between customer requirements, product availability, and execution timelines. Why This Role Matters

Canada’s growth depends on reaching beyond the core national accounts — into secondary mass retail, the Independent Bicycle Dealer channel, and digital commerce — and on executing consistently across all of them. This role is how that happens. By owning defined segments and executional responsibilities, it frees the General Manager to focus on the largest strategic accounts while ensuring the emerging channels get the attention they need to grow. It connects customer needs, product availability, and delivery timelines across sales, marketing, operations, and supply chain. Done well, it expands Canadian market share,



activates the IBD and rep network, and closes the executional gaps that would otherwise slow the business down. What Success Looks Like (3 Core Outcomes):

Own and Grow Assigned Accounts & Channels:

Secondary mass accounts and emerging opportunities are successfully managed and expanded, driving measurable growth across assigned segments. Activate and Strengthen the IBD & Rep Network:

Consistent engagement, accountability, and pipeline visibility are established across the Independent Bicycle Dealer channel and rep network, resulting in increased activity and sales traction. Drive Execution Across Digital, Marketing, and Operations:

Key initiatives — e-commerce, marketing programs, and order execution — are implemented effectively and on time, improving overall business performance and reducing executional gaps. Essential Duties and Responsibilities:

Other duties may be assigned. Business Development & Account Management

Manage and grow secondary and emerging mass retail accounts. Identify and pursue recent business opportunities across retail, digital, and distribution channels. Support expansion of domestic Canadian market share beyond core national accounts. Assist in onboarding new customers, including product selection, pricing, and program execution. Specialty & Channel Development (IBD)





Act as a primary liaison for the Independent Bicycle Dealer (IBD) network in Canada. Coordinate with internal and external sales representatives to drive Batch, Niner, and specialty product growth. Maintain a regular communication cadence with reps to monitor pipeline, performance, and opportunities. Support development of underpenetrated segments with long-term growth potential. Digital & E-Commerce Expansion

Support growth across .ca digital channels (Amazon, retailer websites, direct-to-consumer opportunities). Troubleshoot and manage digital account issues (e.g., listings, platform onboarding, fulfilment challenges). Identify opportunities to improve online visibility, conversion, and fulfilment strategies. Marketing & Go-To-Market Execution

Partner with U.S.-based marketing teams to execute Canadian-specific campaigns and initiatives. Help translate strategy into execution across seasonal product launches. Identify gaps in current marketing efforts and drive accountability to ensure follow-through. Operational & Cross-Functional Coordination

Work closely with operations, logistics, and customer service to support order execution, inventory flow, and fulfilment. Collaborate with internal stakeholders across sales, finance, and supply chain. Support warehouse and parts/warranty operations as needed to ensure customer satisfaction. Strategic Support & Leadership Development

Enable the General Manager to focus on core strategic accounts by owning key executional responsibilities. Contribute to long-term growth strategy, including category expansion (e.g., BMX, seasonal products such as STIGA). Participate in forecasting, planning cycles, and business reviews. Supervisory Responsibilities: None.

Education

📌 Business Development Manager (Queensville)
🏢 United Wheels
📍 Queensville