Xplore Inc. is Canada’s fibre, 5G and satellite broadband company for rural living. Xplore is committed to the relentless pursuit of an improved broadband experience for all Canadians. Xplore is building a world-class fibre optic and 5G wireless network to enable innovative broadband services for better every day rural living, for today and future generations.
At Xplore, we're transforming how Canadians experience connectivity. Our mission is to deliver reliable, high-quality internet and seamless digital experiences that empower customers in rural communities across the country.
We're looking for a Digital Product Manager to shape the strategy, business case, and roadmap behind the customer journeys that define how people interact with Xplore—from onboarding and service assurance to support and retention. This role will sit within the Customer Experience Strategy and Digital Innovation team as part of the Customer Office, playing a critical role in delivering top strategic priorities with an emphasis on digital channels.
In this role, you will work at the intersection of customer insight, business strategy, and technology delivery, building the strategic case for customer experience initiatives, defining how success will be measured. You will guide cross-functional teams to translate customer needs and CX strategy into actionable product outcomes via app, web, and that drive measurable improvements in satisfaction, loyalty, and operational performance.
Success in this role means building a clear, well-justified product strategy that simplifies customer interactions, increases digital adoption, minimizes friction, reduces churn, and creates meaningful, measurable improvements in the end-to-end customer journey.
What You'll Do Support Strategic Product Planning and Analysis You will help set the strategic direction for a portfolio of customer-facing digital products including app, web, and agentic AI platforms through rigorous strategic analysis and planning.
Conduct strategic product planning for key customer journeys across acquisition, onboarding, usage, support, and retention
Perform market, competitive, and customer analysis to identify opportunities, size their potential impact, and inform product direction
Translate CX priorities—such as frictionless onboarding, proactive service assurance, and digital-first interactions—into a clear, multi-quarter product strategy and roadmap
Assess trade-offs across customer outcomes, business value, regulatory requirements, and technical feasibility to shape investment priorities
Continuously validate that the product strategy creates real, measurable value for customers and the business
Define a Product Roadmap You will translate strategy and validated business cases into a clear, sequenced roadmap that delivery teams can build against.
Build and maintain a multi-quarter product roadmap for app, web, and agentic AI experiences, sequencing initiatives by customer impact, business value, and delivery capacity
Partner with Customer Intelligence to ground roadmap priorities in research and journey analytics
Work with UX Design,
Product and Strategy leaders to develop user flows, wireframes, and prototypes that define the intended customer experience before builds
Collaborate with Technology colleagues to assess feasibility, architecture, integration, and dependency implications, and to shape release sequencing
Collaborate with Product Owners to define features, epics, user stories, and acceptance criteria—alongside non-functional requirements such as performance, accessibility, security, and privacy
Communicate the roadmap and any changes to stakeholders and leadership, keeping expectations on scope and timing aligned
Guide Product Delivery You will provide strategic direction and product expertise to the teams that bring initiatives to life.
Partner with agile delivery teams and external partners to ensure product strategy is translated into clear requirements and priorities
Provide ongoing guidance on scope, priority, and trade-off decisions as initiatives move through delivery
Support rapid prototyping via incremental, test-and-learn delivery in complex telecommunications environments with multiple systems and dependencies
Launch and continually refine recent products that integrate smoothly within existing processes and systems
Champion the Voice of the Customer You will advocate for the customer in every strategic and product decision.
Partnering with the Customer Intelligence team, leverage customer insights, behavioural analytics, complaints, call drivers, and churn data to inform strategy and priorities
Validate strategic assumptions against real customer journeys and scenarios
Partner with UX, channel leaders, technology and researc
📌 Digital Product Manager (Markham)
🏢 esq
📍 Markham