Senior Field Marketing Lead, Flow — Film/TV (Montreal)

Senior Field Marketing Lead, Flow — Film/TV (Montreal)

22 Oct
|
Autodesk
|
Montreal

22 Oct

Autodesk

Montreal

Job Requisition ID # 26WD101304 L'affichage de poste en français suivra / The French job posting follows. 26WD101304, Senior Field Marketing Manager, Flow Position Overview Autodesk Flow is the connected platform behind how film and television get made — from the moment footage is captured on set, through review and approval, to final delivery. We are standing up a dedicated field marketing function for Flow, and this is one of its first two hires. You will build the engine that puts Flow in front of the people who choose production technology: post-production supervisors, producers, heads of production and production technology leaders. This is a builder's role. You will shape the field program from the ground up, working alongside a dedicated ABM Manager and a growing Flow sales team. You will spend real time with filmmakers and production professionals, and you will be measured on the pipeline and revenue your programs produce. Responsibilities Own the field marketing plan for Flow, translating sales and business priorities into a coherent program of events, partner activity and digital demand

Design and run small, high-touch customer experiences — hands-on sessions, workshops and roundtables — alongside a selective presence at the industry moments that matter (NAB, IBC, HPA, festivals and markets)

Run webinars and digital programs that generate and progress demand, including partner co-hosted formats

Drive qualified traffic into trial and self-serve entry points

Help our channel and referral partners market Flow successfully, acting as their marketing counterpart at Autodesk

Create the partner toolkit — co-marketing assets, "event-in-a-box" programs, regional customer stories and campaign kits

Manage partner co-marketing plans,



and hold partner activity accountable to sourced pipeline

Work with the ABM Manager so that field programs serve named-account plans: invitation lists built from the target account list, events designed around account objectives, and follow-through owned jointly

Capture intelligence from every program to sharpen targeting, inform test-and-learn, and improve return on investment

Balance named-account work with open-net demand across the broader market, including the independent and emerging production companies that sit outside the named list

Develop relationships with the guilds, associations and practitioner communities where this audience lives, and with the editors, post-production supervisors, DITs and cinematographers who influence tool choice across productions

Grow a champion and advocacy program that follows practitioners as they move between productions, generating referrals and customer stories

Manage multiple concurrent programs end to end — budgets, timelines, vendors, logistics and cross-functional stakeholders

Measure and report program impact on engagement, pipeline, opportunity progression and deal size, and use those results plus direct seller feedback to decide what to scale, change or stop

Minimum Qualifications 8+ years in B2B marketing, with the majority in field marketing, event marketing or demand generation





Experience marketing to, or working within, the film, television or post-production industry

Demonstrated ownership of in-person programs from strategy through measurement, including small, high-touch formats of roughly 20–50 attendees

Experience working directly with B2B sales teams against shared pipeline or revenue targets

Hands-on proficiency with Salesforce and Marketo, or directly comparable CRM and marketing automation platforms — able to build, track and report on your own programs independently

Willingness to travel (approximately 30%) and to work occasional evenings and weekends around events and productions

Preferred Qualifications Experience building a field marketing or go-to-market program from the ground up

Experience in partner or channel marketing, including co-marketing programs and partner enablement

Experience supporting an account-based marketing motion

Experience with community, advocacy, guild or practitioner-influencer programs

Experience with product-led or trial-led acquisition motions

Experience in B2B software, SaaS or a high-growth technology setting

Familiarity with Folloze, Airtable or comparable marketing and project management platforms

----------------------------------------------------------------------------------- 26WD101304, Responsable senior du marketing terrain, Flow Aperçu du poste Autodesk Flow est la plateforme connectée qui sous-tend la réalisation des films et des programmes télévisés — depuis la capture des images sur le plateau, en passant par leur révision et validation, jusqu’à la livraison finale. Nous mettons en place une fonction dédiée au marketing terrain

📌 Senior Field Marketing Lead, Flow — Film/TV (Montreal)
🏢 Autodesk
📍 Montreal

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