Lead premium pet food growth at Open Farm through category strategy, P&L; ownership, and integrated go-to-market execution in a structured hybrid workplace. As Senior Brand Manager, you will own a category end to end, including portfolio direction, commercial economics, and channel plans. You will build frameworks, translate consumer insights into briefs, and align Sales, Creative, Retail Marketing, Social, Creators, and PR. The role partners closely with the Director of Brand Management on tentpoles and innovation. Key Responsibilities:

Monitor category growth, competition, channel opportunities, and share development Own pet-parent and shopper insights for an assigned category Manage revenue, margin, ROI, forecasts, and marketing investment Build portfolio strategy, price ladders,



pack roles, and assortments Lead launches, post-launch learning, and cross-functional go-to-market plans Requirements:

Five-plus years in CPG or category management Hands-on P&L;, budget, and forecast ownership experience Experience building category plans, PPA, or SKU analyses Primary role in at least two launches or tentpoles Fluency in syndicated data, Excel, commercial models, and AI capabilities Bring commercial ownership, consumer curiosity, and cross-functional influence to Open Farm’s premium pet food category.

📌 Senior Brand Manager Pet Food (Toronto)
🏢 Open Farm Pet
📍 Toronto