Drive B2B demand generation through digital campaigns, analytics, and conversion optimization for a growing technology-focused organization. OpTalent is recruiting a hands-on marketer. As Demand Generation Manager, you will own strategy, execution, analysis, and optimization across the full campaign lifecycle. The work spans Google Ads, LinkedIn Ads, paid social, email marketing, display advertising, and landing pages. You will collaborate with Sales and business leadership to build qualified opportunities. Success requires understanding the B2B funnel, interpreting performance data, and improving lead quality, conversion rates, and marketing investment returns. Key Responsibilities:

Develop integrated B2B demand generation campaigns across digital channels Manage targeting, messaging, budgets, execution, tracking,



and optimization Build campaign calendars aligned with sales objectives Optimize landing pages, forms, calls to action, and conversion paths Partner with Sales on qualification, nurturing, and follow-up processes Requirements:

Four to six years of B2B marketing experience Demand generation, digital marketing, and lead generation expertise Hands-on Google Ads, LinkedIn Ads, paid social, and email experience CRM and marketing automation platform experience Robust funnel, analytics, conversion, and pipeline understanding Bring campaign ownership, analytical thinking, and B2B digital marketing expertise to measurable pipeline growth.

📌 B Demand Generation Manager (Courtice)
🏢 Optalent
📍 Courtice