Weve combined the strength and trust of EPCOR with the agility and customer focus of a competitive retailer and were growing. As more Alberta businesses look for energy partners who offer choice simplicity and exceptional service were looking for a commercial leader to help drive our next phase of growth.
As Associate Director Commercial Sales & Business Development youll play a key role in expanding Encors commercial footprint across Alberta. Youll lead a team of Account Managers while staying actively engaged in the market building relationships pursuing opportunities and helping shape our commercial strategy. Working closely with customers brokers industry partners and internal stakeholders youll help grow our customer base strengthen our market presence and contribute directly to Encors continued success.
The ideal candidate brings a strong understanding of Albertas competitive electricity and natural gas markets a proven track record in business development and sales leadership and the ability to build trusted relationships that create long-term value. Youre equally comfortable developing strategy coaching and inspiring a team negotiating complex commercial agreements and identifying opportunities that drive sustainable growth. Most importantly youre passionate about customers energized by competition and motivated by results.
At Encor were building something special and were looking for leaders who want to help drive that journey. If youre passionate about growing a business leading high-performing teams and creating lasting customer relationships wed love to hear from you. Join us and play a key role in building Albertas energy retailer of choice.
Ready to make an impact Wed love to hear from you.
Location & Work Environment
This full-time permanent position is based in Edmonton Alberta and is eligible for EPCORs Where We Work hybrid program based on business needs and role eligibility.
Because this is a highly visible market-facing leadership role regular in-person engagement with customers brokers community stakeholders industry partners internal teams and Encor leadership is essential to success. Regular attendance at the Edmonton head office is expected typically 2-3 days per week with additional in-person presence required to support customer meetings business development activities team collaboration and industry events. This is not a remote position.
What youd be responsible for
Reporting to the Senior Director Encor by EPCOR youll be accountable for the following responsibilities (but not limited to):
Commercial Sales & Revenue Growth
- Owning and executing Encors commercial sales growth strategy with direct accountability for revenue margin customer acquisition and retention targets.
- Originating pursuing and closing new commercial energy contracts including complex and negotiated opportunities.
- Building and maintaining a strong personal pipeline of high-value commercial opportunities while supporting Account Managers in progressing and closing their own deals.
- Developing and executing win strategies pricing approaches and value propositions tailored to commercial customer needs.
- Representing Encor externally with commercial customers brokers industry partners and market participants.
Commercial Strategy & Planning
- Translating Encors commercial growth objectives into annual sales priorities territory focus areas and origination targets.
- Contributing to medium-term (12 year) commercial planning including pipeline forecasts customer segmentation and growth scenarios.
- Providing informed recommendations to senior leadership based on market intelligence customer trends and pipeline performance
Sales Forecasting & Budget Management
- Developing maintaining and regularly updating commercial sales forecasts reflecting pipeline activity expected conversion rates and market conditions.
- Contributing to the development of annual sales plans and revenue targets in support of Encors broader commercial and financial objectives.
- Monitoring forecast accuracy and pipeline quality identifying risks and opportunities and recommending course corrections as required.
- Partnering with Finance and senior leadership to support budgeting variance analysis and informed decision-making related to commercial growth initiatives.
Pipeline & Performance Management
- Maintaining visibility into commercial sales pipeline health conversion rates and forecast accuracy to support reliable revenue forecasting and business planning.
- Reviewing performance trends and adjusting sales focus resource deployment or market approach as required to support business objectives.
Market & Customer Engagement
- Serving as a senior commercial representative for Encor in the Alberta market.
- Building and maintaining strong executive-level relationships with key commercial customers and prospects.
- Monitoring market trends competitor activity and evolving customer needs to inform commercial strategy and prioritization.
- Identifying new market segments partnership opportunities and routes to market to support growth.
External Representation
- Representing Encor at industry events customer forums and partner engagements to enhance market visibility and credibility.
- Supporting brand positioning through senior-level customer and stakeholder interactions.
Governance Risk & Compliance
- Ensuring all commercial sales activities contracts and pricing structures comply with EPCOR policies regulatory requirements and Encor risk frameworks.
- Partnering with Legal Credit and Risk teams to balance commercial competitiveness with prudent risk management.
- Acting as a senior escalation point for complex or non-standard commercial transactions.
Sales Leadership & Team Development
- Leading coaching and developing a small team (approximately 3 Account Managers) with a robust emphasis on sales effectiveness accountability and field execution.
- Establishing clear sales expectations pipeline discipline and results-based performance metrics aligned with Encors commercial objectives.
- Providing hands-on coaching in prospecting deal structuring negotiation and closing.
- Fostering a sales culture focused on accountability customer impact and continuous improvement.
Strategic & Cross-Functional Collaboration
- Partnering closely with energy supply partners customer service and billing credit and legal teams to structure commercially viable and compliant deals.
- Providing market insight and customer feedback to inform product development and pricing strategies.
- Supporting the Senior Director Encor by EPCOR in shaping commercial growth priorities and strategic initiatives.
Whats required to be successful
The successful candidate will possess the following qualifications experience and behaviours:
Qualifications:
Education:
- Bachelors degree in Business Commerce or a related field;
- MBA considered an asset.
Experience that incude:
- 10 years of commercial sales and business development experience with demonstrated success in closing complex B2B deals.
- Proven experience leading small results-driven sales teams.
- Strong background in Alberta energy sales (electricity natural gas or related commodities)
- Demonstrated ability to originate business through direct customer engagement and not solely through inbound or managed pipelines.
- Experience operating in competitive margin-focused commercial markets.
- Experience engaging executivelevel commercial customers and negotiating longterm energy contracts.
Technical Know-How:
- Solid understanding of the Alberta commercial energy market pricing structures and contractual risk.
- Understanding of commercial contract structures credit requirements and risk mitigation in competitive energy retail markets.
- Financial literacy sufficient to assess deal economics and margin impact.
- Proficiency with CRM tools pipeline management and sales reporting.
- Advanced Microsoft Office skills.
- Strong commercial acumen and deal-making skills.
Leadership Behaviours:
- Executive-level communication negotiation and presentation capability.
- Highly self-directed action-oriented and comfortable operating in the field.
- Ability to balance strategic thinking with hands-on execution.
- Strong relationship-builder with credibility in external customer-facing environments.
Other important facts about this job
Jurisdiction: MGMT
Hours of work: 40 hours per week
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Please note the following information:
- A requirement of working for EPCOR is that you are at least 18 years of age successfully attained a high school diploma (GED or equivalent level of secondary education) and legally entitled to work in Canada. (A copy of a valid work permit may be required.)
- If you are considered for the position clearance on all applicable background checks (which may include criminal identity educational and/or credit) and professional reference checks is required. Some EPCOR positions require an enhanced level of background assessment which is dictated by law. These positions require advanced criminal record checks that must also be conducted from time to time after commencement of employment.
- A technical/practical assessment may be administered during the selection process and this exercise will be used as a part of the selection criterion.
- To meet the physical demands required of some positions candidates must be in good physical condition and willing to work in all weather conditions. Clearance on pre-placement medical and drug and alcohol testing may be required.
Required Experience:
Director
📌 Associate Director, Commercial Sales and Business Development (Edmonton)
🏢 EPCOR
📍 Edmonton
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