Description

Reporting to the Manager of Digital Marketing, this position is responsible for planning, executing, and optimizing paid advertising campaigns across traditional and digital media channels to support SIGA's marketing and business objectives. The role manages media planning, buying, campaign delivery, audience targeting, and advertising performance while ensuring effective use of approved advertising budgets. This position collaborates with other functional areas within Marketing & Digital Strategy, casino operations, internal stakeholders, and external media and advertising partners to deliver integrated advertising initiatives that enhance brand awareness, support promotions, and drive customer engagement.

Responsibilities

Developing and executing advertising campaigns across traditional and digital media channels to support organizational objectives and marketing priorities. Managing media buying activities, advertising platforms, vendor relationships, and advertising budgets to maximize reach, effectiveness, and return on investment. Monitoring campaign performance and optimizing advertising delivery through analysis, testing, reporting, and ongoing recommendations.

Collaborating with internal stakeholders and external partners to ensure advertising initiatives are coordinated, aligned,



and effectively integrated with broader marketing activities. Monitoring industry trends, emerging technologies, media opportunities, and advertising best practices to support continuous improvement and innovation. Participating in other projects and activities as required in support of SIGA's priorities.

Qualifications

Successful completion of a four-year bachelor's degree in Marketing, Advertising, Business Administration, Communications, or a related field. Industry-recognized certifications in digital advertising or media buying (e.g., Google Ads Certification, Meta Certification) are considered an asset. Two to three years of experience in advertising, media buying, digital advertising, marketing, or a related field.

Experience planning and executing paid advertising campaigns across traditional and/or digital media channels. Proficiency with digital advertising, analytics, campaign performance tracking, and reporting tools. Ability to analyze campaign performance data and provide recommendations to improve advertising effectiveness.

Experience working with advertising platforms, media vendors, campaign budgets, and performance optimization would be considered an asset.

📌 Advertising Specialist - 1 FT (Saskatoon)
🏢 SIGA
📍 Saskatoon