Shape ice cream innovation and brand experiences with Magnum, Breyers, Talenti, and Popsicle across Canada’s consumer market.

As Assistant Manager, Innovation & Brand Experience, you will support product development, portfolio strategy, marketing campaigns, and in-market execution. Your work will combine consumer insights, category trends, competitive activity, and business performance analysis. You will also collaborate with R&D;, Customer Strategy & Planning, Sales, agencies, and North American teams to turn opportunities into results.

Key Responsibilities

Help develop and launch innovative ice cream products

Identify trends and opportunities across the ice cream portfolio

Partner with R&D;, Customer Strategy & Planning, and Sales





Develop recommendations using consumer and category analysis

Support social-first marketing campaigns and brand communications

Requirements

Experience in marketing, business, brand management, or related commercial fields

Solid analytical thinking and project management skills

Storytelling and cross-functional collaboration capabilities

Curiosity about consumers, trends, culture, and emerging opportunities

Creativity combined with commercial acumen and ownership

Apply analytical, creative, and commercial skills to grow iconic ice cream brands through innovation and consumer-led marketing.

📌 Assistant Brand Innovation Manager (Toronto)
🏢 6221 Magnum ICC CA
📍 Toronto