Shape Chevrolet Crossovers marketing through market analysis, brand planning, and strategic coordination from Oshawa or Markham at least three days weekly. This hybrid role supports ICE and electric vehicle portfolios.

Reporting to the National Marketing Manager, you will develop recommendations across incentives, competition, packaging, pricing, and volume. You will collaborate with advertising, communications, field sales, dealers, and United States marketing teams. The position supports launches, media activities, retail planning, and Canadian brand positioning.

Key Responsibilities

Analyze market dynamics and develop strategic brand recommendations

Coordinate comprehensive marketing plans with advertising teams

Develop retail incentive plans and monthly proposals





Support product launches and media ride and drives

Create training tools for field and dealer personnel

Requirements

Post-secondary education and five-plus years of relevant experience

Robust communication, collaboration, organization, and analytical skills

Ability to lead and influence varied groups

Microsoft Excel and PowerPoint proficiency

Willingness to travel; bilingual English and French is an asset

Bring marketing analysis, vehicle portfolio knowledge, and collaborative leadership to Chevrolet Crossovers at General Motors of Canada.

📌 Chevrolet Crossovers Marketing Segment Manager (Oshawa)
🏢 General Motors (GM)
📍 Oshawa