Shape digital client journeys with Figma and Lucidchart at Empire Life, working hybrid in Kingston or Toronto’s York Mills. Optimize web and mobile experiences for clients.

This Digital Client Experience Specialist supports Empire Life’s Marketing team with Group Perks and Group Retirement Savings experiences. You will map personas, analyze research, and improve digital journeys across client touchpoints. The work combines digital marketing, portal management, journey mapping, and cross-functional collaboration with product, design, technology, legal, compliance, and operations teams.

Key Responsibilities

Map and continuously optimize end-to-end client journeys

Manage web portal and mobile application experiences

Define personas and translate insights into design briefs





Use Figma and Lucidchart to visualize user flows

Track digital journey performance and engagement metrics

Requirements

Post-secondary education in digital marketing, business, information technology, or related field

Three or more years in digital marketing, product support, or user experience

Experience developing personas, journey maps, and process flows

Familiarity with web portals, mobile apps, and product administration

Knowledge of analytics tools, Agile methods, and product backlogs

Bring journey mapping, digital marketing, and analytical skills to improve Empire Life’s web and mobile client experiences.

📌 Digital Experience Journey Specialist (Toronto)
🏢 Empire
📍 Toronto