About Us

Thompson Career College London Campus is committed to delivering industry-relevant training that prepares graduates to excel in their chosen careers. As a growing career college, we are actively building out our academic programs, support services, and operational teams to serve students pursuing new opportunities and meaningful career transitions.

We are in an exciting stage of growth, launching current programs and expanding our team across academic, administrative, and student success functions. As an early hire, you will not just fill a role — you will help shape the systems, processes, and standards that define how we deliver on our mission. This is a high-impact opportunity to contribute to the foundation of a growing institution and leave a lasting mark on the students and communities we serve.

: Digital Marketing Lead / Specialist Position Overview:

We are seeking a highly motivated and strategic Digital Marketing Specialist to build and scale our digital marketing infrastructure from the ground up. This role is pivotal in driving international and domestic enrollment by targeting international students and workers in Canada. The ideal candidate will be a hands‑on executor and a strategic thinker, taking full ownership of lead generation, ad creation, campaign setup, and the integration of cutting‑edge AI tools to optimize our marketing efforts.

Role Specifics & Responsibilities This role requires a “full‑stack” marketer who can handle both the technical setup and the creative execution.

- Digital System Setup & Strategy (Building from Scratch)

Architect and implement the college’s digital marketing technology stack (e.g., integrating ad platforms with CRM - GoHighLevel).

Develop end-to‑end user journeys and tracking mechanisms (Google Analytics 4, Meta Pixel, Google Tag Manager) to ensure every lead is tracked from first click to enrollment.

Establish SOPs (Standard Operating Procedures) for digital lead handling and nurturing.

- Lead Generation & Campaign Management

Design, launch, and manage multi‑channel paid acquisition campaigns focused on high‑intent lead generation across Meta (Facebook/Instagram), Google Search,



Google Display, LinkedIn, and TikTok.

Target specific demographics accurately, particularly temporary residents, open work permit holders, and international students currently in Canada.

Monitor daily campaign budgets, pacing, and bid strategies to lower the Cost Per Acquisition (CPA) and maximize Return on Ad Spend (ROAS).

- Ad Creation & Copywriting

Conceptualize and design high‑converting ad creatives (images, short‑form videos, carousels) tailored to the educational sector.

Write compelling, culturally nuanced ad copy that resonates with international audiences and highlights the college’s unique value propositions (e.g., career outcomes, immigration pathways, flexible schedules).

Run continuous A/B tests on creatives, copy, and landing pages to optimize conversion rates.

- AI Adoption & Automation

Spearhead the adoption of AI tools to accelerate content creation, automate workflows, and personalize lead nurturing (e.g., using ChatGPT/Claude for copy, Midjourney for conceptual assets, or AI‑driven video editors).

Implement AI chatbots or automated email sequences to engage prospective students 24/7 and qualify leads before they reach the admissions team.

- Analytics & Reporting

Build real‑time dashboards to report on crucial metrics: Lead Volume, Cost Per Lead (CPL), Conversion Rate, and Enrollment Rate.

Translate raw data into actionable insights to pivot strategies when necessary.

Job Requirements Required Experience & Industry Knowledge

Experience

Minimum 3–5 years of hands‑on experience in digital marketing, specifically focused on B2C lead generation and paid acquisition.

Industry Sector

Prior experience marketing for private career colleges, public colleges, language schools,



or the immigration consulting sector in Canada is highly preferred.

Target Audience Familiarity

Proven track record of creating marketing campaigns aimed at international students, working professionals, and temporary residents in Canada (understanding their pain points, goals, and motivations).

Technical & Platform Expertise

Paid Advertising

Expert‑level knowledge of

Meta Ads Manager

(Facebook & Instagram) and

Google Ads

(Search, Display, and Performance Max). Experience with LinkedIn Ads and TikTok Ads is a strong asset.

Analytics & Tracking:

Proficient in setting up Google Analytics 4 (GA4) , Google Tag Manager (GTM), Meta Pixels, and custom conversion tracking from scratch.

System Integration & CRMs:

Hands‑on experience linking digital ad platforms to CRMs (such as HubSpot, Salesforce, LeadSquared, or Zoho) to ensure seamless lead flow and attribution modeling.

AI Marketing Tools

Practical experience using AI tools (e.g., ChatGPT, Claude, Midjourney, Jasper, or AI video editing software) to speed up content creation, automate workflows, or optimize ad copy.

Creative & Content Skills

Ad Creation

Basic to intermediate graphic design and video editing skills (using tools like Canva, CapCut, or Adobe Creative Suite) to rapidly produce high‑converting ad creatives.

Copywriting

Exceptional English copywriting skills with a deep understanding of direct‑response marketing (writing hooks, body copy, and calls‑to‑action that drive clicks).

Landing Page Optimization

Experience building and optimizing high‑converting landing pages using tools like Unbounce, Elementor, or WordPress.

Education & Certifications

Bachelor’s degree or college diploma in Marketing, Digital Media, Business Administration, or a related field.

Preferred Certifications

Google Ads Certification, Meta Certified Digital Marketing Associate/Science Professional, or Google Analytics Certification.

Benefits

Casual dress

On‑site parking

Work from home

Education

Bachelor’s Degree (required)

Experience

Digital marketing: 3 years (required)

Work Location: Hybrid remote in Etobicoke, ON (Peel District)

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