Lead Next Best Action product strategy at RBC in Toronto, shaping marketing technology roadmaps, governance, and investment decisions. This role works in the office three to four days weekly.

As Director, Next Best Action Product, you will define and evolve RBC’s marketing technology ecosystem. Reporting to the Senior Director, Platform and Program Delivery, you will build a mature operating model aligned with business priorities. Your scope includes platform leadership, data governance, customer experience, and AI and automation maturity.

Key Responsibilities

Build capability maturity aligned with Next Best Action priorities

Own platform roadmaps and prioritization frameworks

Develop annual and multi-year technology budgets

Establish governance frameworks and scalable operating models





Present recommendations and investment proposals to senior leadership

Requirements

Five-plus years in marketing technology product management or platform leadership

Expertise in marketing automation platforms and martech implementation

Experience with journey mapping, orchestration, and personalization strategy

Understanding of data governance, compliance, and marketing operations

Solid executive communication and stakeholder management skills

Shape RBC’s Next Best Action product strategy through martech leadership, governance, roadmaps, and data-driven customer experiences.

📌 Director Next Best Action Product (Toronto)
🏢 RBC
📍 Toronto