Job Title: Field Sales & Merchandising Representative

Location: Greater Toronto Area & Surrounding Regions (Field-based / On the road)

Position Type: Full-Time, Monday to Friday

Compensation: $52,000 Base Salary + Performance Bonuses ($70,000 On-Target Earnings) + Vehicle Allowance / Mileage + Monthly Cell Phone Stipend

About the Role

We are a rapidly growing Ontario food manufacturer producing premium Italian frozen specialty products (artisanal arancini/rice balls). Our products are distributed across leading independent grocers, specialty retail banners, and select supermarkets throughout Southern Ontario.

We are looking for an energetic, disciplined Field Sales & Merchandising Representative to be the face of our brand in the field.

In this role, you will be responsible for keeping our freezer shelves fully stocked, front-faced, and presentable across our retail partner network, working directly with store department managers to secure ongoing reorders, and opening high-potential independent accounts (bakeries, delis, specialty grocers) along your routes.

What You’ll Do

- Retail Merchandising & Shelf Audits: Visit retail freezer sets across designated territory corridors to face products, verify pricing/tags, rotate inventory, and maintain pristine brand presentation.
- Eliminate Out-of-Stocks: Check floor stock and interface directly with frozen/grocery department managers to review inventory levels, calculate run-rates, and write immediate reorders.
- Account Expansion & Prospecting: Identify, sample, and open new independent grocery, deli, and bakery accounts within your route territory.
- Territory Management: Execute routed daily store visits efficiently
- Relationship Building: Build professional, trusted working relationships with store managers, dairy/frozen leads, and independent business owners.





Territory Coverage Routes are geographically clustered by day to minimize unnecessary windshield time:

- Core Zones: York Region, Peel/Halton (Mississauga, Milton, Oakville), and Durham Region.
- Regional Runs: Scheduled perimeter routes including Barrie, Guelph, and the Niagara corridor.

Compensation & Benefits

- Base Salary: $52,000 / year (guaranteed bi-weekly payroll).
- Incentive & Bonus Program: Generous monthly performance bonuses (targeting an additional $18,000+ annually) tied to territory growth, retail execution, and current account acquisition (Uncapped earning potential). Total Expected Earnings (OTE): $70,000 CAD.
- Vehicle & Travel Reimbursement: Monthly vehicle stipend or CRA-standard mileage reimbursement + 407/parking coverage.
- Technology: Monthly cell phone stipend (BYOD).
- Schedule: Daytime hours, Monday to Friday (No weekends, no late nights).

What We’re Looking For

- Experience: 1–3 years in retail merchandising, direct store delivery (DSD), territory sales, or grocery retail operations (experience in frozen, dairy, or packaged food is a strong asset).
- Hustle & Communication: Confident walking into retail backrooms or front counters, building rapport with store managers, and closing reorders on the spot.
- Driver’s License & Vehicle: Valid Ontario G driver’s license, a clean driving record, and a reliable personal vehicle suitable for daily territory travel (Mandatory).
- Tech Comfort: Comfortable using a smartphone for GPS route navigation, timestamped photo logging, and quick mobile data entry.
- Physical Capability: Able to bend, reach, lift product cases (up to 25–30 lbs), and handle cold freezer environments during store merchandising resets.

How to Apply Submit your resume along with a brief note describing your experience.

Pay: From $52,000.00 per year

Benefits

- Dental care
- Extended health care

Work Location: On the road

📌 Field Sales Representative (Greater Toronto Area)
🏢 CUCINA FOODS
📍 Greater Toronto Area