Graphic Designer

Location: Richmond, BC

Company: baby enRoute

About the Role baby enRoute is looking for a creative, detail-oriented Graphic Designer with strong visual design skills and hands-on experience using AI-powered design tools.

In this role, you will create visual content for our online and offline marketing initiatives, including our website, social media platforms, email campaigns, retail stores, and in-person brand events. We are looking for someone who can translate brand identities into engaging visual content while using AI tools to improve design efficiency and creative output.

Key Responsibilities

- Website & E-commerce Design: Create website banners, promotional landing pages, campaign visuals, and other e-commerce marketing assets.
- Social Media Content: Design visual content for Instagram, Xiaohongshu (RED), and other social media platforms.
- Email Marketing: Design and format newsletters, email marketing campaigns, and promotional materials (EDM).
- In-Store Marketing Materials: Create store posters, price tags, flyers, promotional signage, and other retail marketing materials.
- Events & Brand Promotions: Design visual assets for Baby Shows, brand events, trade shows, and other promotional activities.
- Product Image Editing: Edit and enhance product images, including retouching, background removal, image layout, and basic photo manipulation.
- Brand Visual Consistency: Develop advertising and promotional materials that align with brand guidelines while adapting to different campaign requirements and visual styles.
- AI-Assisted Design: Use AI image generation and editing tools to improve workflows, including retouching, background replacement, image expansion, scene generation, and creative asset production.

Qualifications
- Proficient in Adobe Photoshop, Illustrator, and other mainstream graphic design software.
- Familiar with AI-powered design tools and experienced in applying them to everyday design tasks.
- Able to use AI tools to improve efficiency in image retouching, background removal, image expansion, scene generation, and marketing asset creation.
- Experience with one or more of the following tools is an asset: Adobe Firefly, Photoshop Generative Fill, Midjourney, ChatGPT / OpenAI image tools, Canva AI, or similar platforms.
- Robust visual design skills, including layout, typography, composition, and brand aesthetics.
- Able to adapt quickly to different brand identities, visual styles,



and marketing objectives.
- Detail-oriented, organized, and able to manage multiple design projects and deadlines simultaneously.
- Experience in e-commerce, retail, baby products, apparel, or lifestyle brands is preferred.
- Photography, video editing, or short-form video content creation skills are a plus.
- Fluency in both Mandarin Chinese and English is required for this position.

Portfolio Requirements Please include a portfolio with your application. We would love to see examples that demonstrate your design skills, creative thinking, and ability to produce high-quality visual content.

Projects created or enhanced using AI tools are especially welcome. Please feel free to highlight how you incorporate AI into your design workflow to improve efficiency, explore creative concepts, and produce polished final assets.

How to Apply

Please submit your resume through Indeed and include a link to your portfolio or relevant design samples.

If you are passionate about visual design, enjoy exploring new creative technologies, and want to contribute to real-world e-commerce marketing and brand campaigns, we would love to hear from you!

职位介绍

我们正在为 baby enRoute 招聘一名具备良好审美、设计执行力强，并熟悉 AI 设计工具的美工 / Graphic Designer。

你将参与品牌日常线上及线下视觉设计工作，涵盖电商网站、社交媒体、电子邮件营销、门店宣传及线下品牌活动等多个场景。同时，我们希望你能够灵活运用 AI 图片生成与编辑工具，提升设计效率，持续产出符合品牌调性的优质视觉内容。

主要工作职责

- 网站及电商设计： 负责网站 Banner、活动页面、促销广告及其他电商视觉素材的设计与制作。
- 社交媒体设计： 负责 Instagram、小红书等社交媒体平台的图片、推广海报及日常视觉内容制作。
- 邮件营销设计： 负责 Newsletter / EDM 的视觉设计与排版，配合营销活动制作推广素材。




- 门店宣传设计： 负责门店海报、价签、宣传单及各类促销活动物料的设计。
- 线下活动设计： 参与 Baby Show、品牌推广活动及其他线下活动的视觉设计与宣传物料制作。
- 产品图片处理： 负责产品图片的基础修图、抠图、排版、背景处理及视觉优化。
- 品牌视觉维护： 根据不同品牌及推广活动的需求，制作符合品牌风格的广告与营销素材，保持视觉呈现的一致性。
- AI 辅助设计： 运用 AI 图片生成、编辑及其他智能设计工具，提升修图、场景生成、素材制作和整体设计效率。

任职要求
- 熟练使用 Photoshop、Illustrator 等主流设计软件，具备扎实的平面设计、图片处理及排版能力。
- 熟悉 AI 美工及 AI 图片生成、编辑工具，并能够将其实际应用于日常设计工作。
- 能够运用 AI 提高抠图、扩图、修图、背景替换、场景生成及创意素材制作的效率。
- 熟悉以下工具中的一种或多种者优先：Adobe Firefly、Photoshop Generative Fill、Midjourney、ChatGPT / OpenAI 图像工具、Canva AI 等。
- 具备良好的审美能力、版式设计能力及品牌视觉意识。
- 能够根据不同品牌调性和营销需求，灵活调整设计风格与创意方向。
- 工作细心、执行力强，具备良好的时间管理能力，能够同时推进多个设计任务并按时交付。
- 具备电商、零售、母婴、服装或 Lifestyle 品牌相关设计经验者优先。
- 有摄影、视频剪辑或短视频素材制作经验者优先。
- 需中文流利。

作品集要求 申请时请务必附上个人 Portfolio（设计作品集），以便我们了解你的设计能力、审美风格及实际项目经验。

如果作品中有使用 AI 工具完成或辅助完成的设计项目，也欢迎一并提供。我们尤其希望看到你如何将 AI 工具融入实际设计流程，在保证视觉质量的同时提高工作效率。

应聘方式

请通过 Indeed 提交简历，并附上个人设计作品集链接或相关作品文件。

如果你热爱视觉设计，善于运用新工具提升创作效率，并希望参与真实的电商营销与品牌推广项目，欢迎加入 baby enRoute 团队！

Pay: $18.25-$25.00 per hour

Expected hours: 30.0 – 40.0 per week

Benefits

- Casual dress
- On-site parking

Work Location: In person

📌 Graphic Designer (Richmond)
🏢 Baby enRoute
📍 Richmond