Come make your difference in communities across Canada, where authenticity, trust and making connections is valued – as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well®. We are looking for a Manager, Influencer Partnerships to help evolve how our brands identify, partner with and activate creators across the Loblaw enterprise.

Sitting within the Social team at Loblaw Agency, this role will lead influencer and creator programs from strategy through execution and measurement , working closely with Brand, Social, Creative, Media and agency partners to build creator programs that are culturally relevant, social-first and designed to drive measurable impact. This role is ideal for someone who understands that great influencer marketing is more than matching brands with creators. It requires a strong understanding of culture, audiences, platforms, creative storytelling and performance and the ability to turn those insights into partnerships people actually want to engage with.

Identify the right creator communities, niches, platforms and partnership models to help brands authentically participate in culture. Challenge traditional influencer approaches and help identify opportunities to test new creator formats, partnerships and models. Identify and evaluate creators based on audience fit, content quality, cultural relevance, brand alignment and performance.

Help build a more diverse and scalable creator ecosystem across the Loblaw enterprise. Support the evolution of owned creator communities, including opportunities involving local creators, employees, experts and brand advocates. Partner with internal teams and external agencies on creator selection, contracting, content development, approvals and campaign delivery.

Ensure programs are delivered on time, on budget and aligned with brand, legal and platform requirements.



Creative & Cultural Excellence Advocate for creator-first creative rather than simply adapting traditional advertising for influencer channels. Partner with Social Strategy and Creative teams to identify ideas designed specifically for creator participation.

Stay deeply connected to social culture, emerging communities, trends and platform behaviours. Partner with Social Insights & Measurement to evaluate performance across reach, engagement, high-value interactions, sentiment, audience growth and other relevant business outcomes. Use performance data to continually improve creator selection, creative strategy and investment decisions.

Agency & Partner Management Manage day-to-day relationships with influencer agencies and other external partners. Ensure partners are delivering against strategic, creative, operational and reporting expectations. Help establish clear workflows, roles and responsibilities across internal teams and agency partners. 5+ years of experience in influencer marketing, creator partnerships, social media, digital marketing or integrated marketing. ~ Deep understanding of TikTok, Instagram, YouTube and emerging social platforms. ~ Experience working with influencer marketing platforms and social measurement tools. ~ Strong understanding of influencer measurement, reporting and performance optimization. ~ Excellent project management skills with the ability to manage multiple brands, campaigns and stakeholders simultaneously. ~ Confidence working with senior stakeholders and cross-functional teams. ~ Curiosity about culture, creators, communities and how social behaviour continues to evolve.

You will help move our influencer practice from campaign-by-campaign execution toward a connected creator capability , one that identifies the right creators earlier, produces stronger social-first creative,



learns from performance and builds relationships that can grow over time. Ultimately, your work will help our brands become more relevant in culture, build stronger communities and create partnerships that audiences genuinely choose to engage with. Please note that contractors engaged through the Loblaw Agency work varying hours each week and are compensated on an hourly basis.

The pay rate for this position is $40 per hour . Please disregard the salary range displayed below, as it does not apply to this contract opportunity. The hourly rate of $40 per hour will remain in effect for the duration of the contract.

Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars – Environment, Sourcing and Community – and we are constantly looking for ways to demonstrate leadership in these important areas.

We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive advantages – these are some of the many reasons why we are one of Canada’s Top Employers, Canada’s Best Diversity Employers, Canada’s Greenest Employers & Canada’s Top Employers for Young People. We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers.

Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. Candidates who are 18 years or older are required to complete a criminal background check. The Company uses artificial intelligence for the purpose of screening, assessing and/or selecting applicants for this position. / L’entreprise utilise l’intelligence artificielle dans le but de filtrer, d’évaluer et/ou de sélectionner les candidats à ce poste. #

📌 Influencer Partnerships Manager - 12 Month Contract (Brampton)
🏢 Loblaw Agency
📍 Brampton