Key Account Manager Western Canada –

Location: (Remote & In Field Work)

Reports to: Director, National Sales

Status: Full time (40 hours per week)

White Ash Group has been engaged by a fully licensed Cannabis cultivation, processing, and consumer packaged goods company to recruit a Key Account Manager Western Canada.

The Key Account Manager – Western Canada is responsible for maximizing market share,

volume, and distribution across Canada. The role includes gaining brand distribution,

implementing, and executing trade programs, and educating retail store owners, managers,

staff and external stakeholders on the company brand and our products. The development of building strong business relationships with Key Partners, including both regional and national key retail accounts, and ensuring the visibility, brand awareness and education of the company’s suite of brands will be critical for success.

The Key Account Manager will function as the Subject Matter Expert and continue to actively pursue the most current cannabis knowledge including industry symposiums, trade shows and training programs. Success will be based on the ability to understand the critical and ever-

changing customer needs, ability to develop and deploy creative selling solutions to drive volume and profitability, analyze customer and consumer trends, and guide overall strategic direction with customers.

This is a hardworking, hands-on, roll-up-your-sleeves environment emphasizing a team-

oriented and collaborative style. It will be key for the candidate to embrace change and see past obstacles with a focus on solutions in the context of a company undergoing rapid growth and ongoing functional integration.

Responsibilities

- Constantly seek out additional sales avenues and seek to increase market share in each existing market.
- Assist the VP of Commercial and Director of National Sales in onboarding and training of new national sales team members across all provinces.
- Organize/participate in any and all remote product knowledge sessions with key accounts and large retailers.• Pursue a continuous learning and improvement attitude and actively seek the most current industry knowledge including attending relevant training programs.
- Develop strong,



long-term relationships with key decision makers, category managers,

educators, and cannabis retail teams - store owners, budtenders, and store managers -

and other regional stakeholder as assigned.

- Create brand awareness and community engagement within assigned territories,

including directly at Point of Sale, but indirect, grassroots tactics to grow CIG's affinity outside of the retail network specifically.

- Implement, track, and achieve Key Performance Indicator targets on sales volumes,

distribution, market share, placement & visibility, and retailer engagement & visitation.

- Negotiate and activate merchandising and distribution programs for retail partners and find unique opportunities to promote the company's suite of brands within the applicable regulatory framework.
- Conduct in-store education sessions for staff and consumers to introduce products,

features and benefits (where permitted).

- Be the "go-to" specialist to assist retail buyers in managing inventory and profitability and provide feedback to supply chain on weekly orders while considering all quantitative and qualitative factors.
- Troubleshoot and report back any concerns or issues with our products gained from stakeholder engagement.
- Use best practices for route planning, call frequency and tracking performance.
- Prepare and submit weekly reporting to commercial team summarizing weekly results.
- Analyze sales activities, market conditions and competitive pricing to meet company objectives.
- Manage promotional expenses for assigned partnerships and territories.
- In collaboration with Marketing, utilize social media to interact with retailers and consumers to promote our brands in a compliant manner based on provincial and federal regulations
- Represent the company as the product expert by attending provincial and regional trade shows, and other events across Canada




- Support the Director and VP with special projects and tasks outside of regular responsibilities as required
- Respect and maintain confidentiality of private conversations with employees

Accountability & Decision Making:

- Receive direction from Director of National Sales & VP of Commercial• Responsible for the development, implementation and maintenance of regional sales programs
- Required to follow standard operating procedures regarding overall processes and procedures
- Maintain open communication with senior leadership regarding any issues that may occur
- Responsible to execute assigned tasks and expectation in accordance with CIG and

Health Canada regulations

- Responsible for completing any work assigned to them during their scheduled shift as well as information sharing to direct leader
- Responsible for following any and all operational guideline, verbal directions, training information and policies when performing duties

Qualifications

- Minimum 2 years of Sales, Category, and/or Account Management experience,

preferably in a regulated/restricted category such as cannabis, alcohol, tobacco, or pharma

- Bachelor of Commerce degree, or a demonstrated equivalent of training and experience
- Exceptional cannabis product knowledge and passion for the industry
- Ability to build and maintain lasting relationships with stakeholders
- Strong communication, presentation, and organizational skills
- Knowledge of retail and/or wholesale sales principles, methods, practices, and techniques
- High proficiency in Excel, Word and PowerPoint
- Driver's license and access to a safe, reliable vehicle (company will pay monthly vehicle allowance)
- Criminal background check and good credit standing (must have a credit card for business travel)

White Ash Group and the companies it represents are Equal Employment Chance employers that values the strength of diversity within the workplace. All qualified applicants, regardless of race, colour, religion, gender, sexual orientation, marital status, gender identity or expression,

nationality, age, disability or veteran status, or any other characteristic protected by applicable law, are strongly encouraged to apply.

📌 Key Account Manager Western Canada (Alberta)
🏢 White Ash Group
📍 Alberta