MARKETING CONSULTANT – WILD TV APP

Wild TV | Digital Marketing | Subscriber Growth | Customer Acquisition

Location: Remote / Edmonton, Alberta (preferred)

Employment Type: Independent Contractor / Marketing Consultant

Compensation: Competitive, based on experience and scope of services

Start Date: As soon as possible

About Wild TV

Wild TV is Canada's leading specialty television brand dedicated to hunting, fishing, the outdoors, wildlife, and outdoor adventure. Through its established television presence and growing digital platforms, Wild TV connects passionate outdoor enthusiasts with the programming, personalities, and experiences they love.

Wild TV is expanding its digital presence and seeking an experienced Marketing Consultant to accelerate growth of the Wild TV App, attract new paying subscribers, and establish a scalable, cost-effective digital marketing strategy.

This is an opportunity to work with an established Canadian media brand and make a measurable impact on its digital growth.

The Prospect

Wild TV is seeking a results-driven Marketing Consultant with demonstrated experience growing paid subscriptions for mobile apps, streaming services, or digital entertainment platforms.

The successful candidate will develop and execute a comprehensive marketing strategy designed to increase paid app subscriptions, improve customer acquisition efficiency, and build long-term subscriber retention.

We are looking for a consultant who understands that successful app marketing requires more than social media posts and brand awareness. The focus must be on acquiring paying subscribers, measuring performance, optimizing advertising spend, and delivering a positive return on investment.

Key Responsibilities

1. Digital Marketing Strategy

- Develop a comprehensive marketing strategy specifically designed to grow paid subscriptions to the Wild TV App.
- Identify and prioritize the most effective digital marketing channels for reaching hunting, fishing, outdoor recreation, and wildlife enthusiasts across Canada and, where appropriate, the United States.
- Establish clear subscriber acquisition targets, performance benchmarks, and measurable campaign objectives.
- Develop a 90-day launch and growth plan, followed by an ongoing strategy for sustainable subscriber acquisition.
- Identify opportunities to position the Wild TV App against competing streaming and outdoor entertainment services.

1. Paid Advertising and Subscriber Acquisition

- Plan, manage, and optimize paid digital advertising campaigns across relevant platforms, including Meta, Google, YouTube, and other appropriate advertising networks.
- Develop targeted advertising campaigns that convert prospective customers into paying subscribers.
- Test audience segments, creative formats, promotional offers, landing pages, and calls to action.
- Establish and continually improve customer acquisition cost (CAC) and return on advertising spend (ROAS).
- Recommend monthly advertising budgets based on realistic subscriber growth targets and expected campaign performance.
- Identify opportunities for partnerships, influencer marketing, affiliate marketing, and outdoor-industry promotions.

1. App Store Optimization and Conversion

- Improve the Wild TV App's visibility and conversion rates across relevant app marketplaces.
- Review app store descriptions, keywords, screenshots, promotional messaging, and customer reviews.
- Analyze the customer journey from advertisement to app installation, registration, and paid subscription.
- Identify barriers to conversion and recommend practical improvements.
- Work with Wild TV's internal team and technology providers to implement appropriate tracking and conversion measurement.

1. Social Media and Content Marketing

- Develop a content marketing strategy that leverages Wild TV's existing programming, personalities, video assets, and outdoor community.
- Recommend short-form video, promotional clips, testimonials, and other content designed to drive app subscriptions.




- Coordinate paid and organic social media activities to maximize audience engagement and conversion.
- Identify opportunities to leverage Wild TV's existing television audience, talent, production assets, and digital channels to promote the app.
- Develop seasonal campaigns around hunting seasons, fishing opportunities, outdoor expos, and other relevant events.

1. Partnerships and Business Development

- Identify strategic partnerships with hunting and fishing brands, retailers, outdoor influencers, manufacturers, associations, and relevant organizations.
- Develop affiliate and referral marketing opportunities that reward partners for generating paying subscribers.
- Explore promotional opportunities with outdoor events, trade shows, retailers, and complementary media platforms.
- Recommend cross-promotional opportunities between the Wild TV App and Wild TV's existing media properties.

1. Subscriber Retention and Revenue Growth

- Review subscriber engagement, churn, cancellation rates, and subscription renewal performance.
- Recommend email marketing, onboarding, win-back, and re-engagement campaigns.
- Identify opportunities to increase subscriber lifetime value and reduce cancellations.
- Develop promotional campaigns that encourage former subscribers to return and existing users to remain engaged.
- Recommend improvements to subscription offers, pricing promotions, and customer retention initiatives based on available performance data.

1. Analytics, Reporting, and Accountability

- Establish a practical marketing measurement framework with clear performance indicators.
- Provide regular reporting on campaign performance, subscriber acquisition, advertising spend, and conversion rates.
- Track cost per acquisition, trial-to-paid conversion where applicable, subscriber growth, churn, and return on marketing investment.
- Identify underperforming campaigns and implement corrective actions.
- Provide management with clear recommendations on where to invest, where to reduce spending, and which strategies should be scaled.

Key Performance Indicators The Marketing Consultant will be evaluated against agreed-upon performance objectives, including:
- Growth in new paying Wild TV App subscribers.
- Cost per acquired paying subscriber.
- Conversion rate from prospective customer to paying subscriber.
- Advertising return on investment.
- Subscriber retention and churn improvement.
- Performance of partnerships, referral campaigns, and affiliate initiatives.
- Accuracy and usefulness of reporting and marketing recommendations.

Initial objective: Develop a practical strategy to target approximately 200 net new paying subscribers per month, subject to validation of the current subscriber baseline, marketing budget, audience reach, conversion rates, and retention performance. The consultant will be expected to establish a baseline and recommend realistic monthly targets before campaign implementation. Net subscriber growth and gross new subscriptions will be tracked separately.

Required Qualifications and Experience The ideal candidate will have:

- At least five years of relevant digital marketing experience, preferably in subscription-based businesses.
- Demonstrated success growing paid subscriptions for streaming services, mobile applications, digital media platforms, or comparable consumer products.
- Strong hands-on experience with paid digital advertising and campaign optimization.
- Experience with Meta Ads, Google Ads, YouTube advertising, and relevant analytics platforms.
- A solid understanding of app store optimization, conversion funnels, customer acquisition cost, and subscriber lifetime value.




- Experience developing measurable marketing strategies and managing advertising budgets.
- Strong analytical skills and the ability to translate campaign data into actionable business decisions.
- Excellent communication, project management, and reporting skills.
- The ability to work independently and collaborate effectively with Wild TV management and internal personnel.

Experience in hunting, fishing, outdoor recreation, sports, specialty television, or enthusiast-focused consumer markets would be a significant asset. What the Successful Consultant Will Deliver

During the initial engagement, the consultant will be expected to provide:

First 30 Days

- An audit of the Wild TV App's existing marketing activities, advertising accounts, audience data, and subscription funnel.
- An assessment of the current subscriber acquisition cost and available conversion data.

- A competitive review of relevant streaming and outdoor entertainment services.
- A recommended marketing strategy, budget, and subscriber growth forecast.
- A prioritized 90-day action plan.

Days 31–60
- Implementation of priority advertising and subscriber acquisition campaigns.
- Initial testing of creative assets, target audiences, promotional offers, and landing pages.

- Recommendations for app store optimization and conversion improvements.
- Establishment of regular performance reporting.

Days 61–90
- Optimization of active campaigns based on actual results.

- Recommendations for scaling successful campaigns and discontinuing underperforming activities.
- Development of partnership, affiliate, referral, and retention initiatives.
- Presentation of a performance report and a six-month growth plan.

Specific deliverables and deadlines will be agreed upon before the engagement begins.

Compensation and Engagement Structure

Wild TV is open to proposals from qualified independent consultants and digital marketing firms.

Compensation may consist of

- Monthly consulting retainer: For strategy, campaign management, optimization, and reporting.
- Project-based fees: For defined initiatives such as marketing audits, app store optimization, or campaign development.
- Performance-based incentives: Potential additional compensation tied to mutually agreed subscriber acquisition or other measurable growth targets.

Applicants should outline their proposed fee structure, recommended advertising budget, expected deliverables, and approach to measuring results. Advertising spend should be identified separately from consulting fees.

Why Work With Wild TV?

- Work with an established Canadian outdoor media brand.
- Help expand the reach of a specialized streaming platform serving a passionate audience.
- Make a measurable contribution to subscriber growth and digital revenue.
- Develop campaigns using an established library of outdoor programming and promotional content.
- Build a long-term relationship with a media company investing in its digital future.

How to Apply Interested consultants should submit a proposal outlining:
1. Relevant experience growing paid app or streaming subscriptions.
2. Examples of successful campaigns, including measurable results where available.
3. Recommended marketing strategy for the Wild TV App.
4. Proposed monthly consulting fees and estimated advertising budget.
5. Expected subscriber acquisition costs and projected growth, including the assumptions behind those estimates.
6. Recommended initial 90-day plan.
7. References or case studies from comparable engagements.

Wild TV is particularly interested in consultants who can demonstrate a clear, data-driven approach to converting outdoor enthusiasts into paying subscribers. Please submit your proposal and relevant experience to Wild TV management for consideration.

Wild TV

Canada's Outdoor Television Destination

Pay: $24.29-$30.55 per hour

Expected hours: 20.0 – 30.0 per week

Benefits

- Casual dress
- Flexible schedule

Work Location: Hybrid remote in Edmonton, AB

📌 Marketing Consultant- Wild TV App (Edmonton)
🏢 Wild TV
📍 Edmonton