About TSquared

TSquared provides transportation management and logistics technology solutions that help businesses improve the way they manage transportation, freight, carriers, orders, and logistics operations.

We are looking for a motivated and results-oriented Marketing & Lead Generation Specialist to help expand TSquared’s customer base and strengthen its presence in the logistics and transportation technology market.

This is a hands-on role focused on generating qualified leads, creating sales opportunities, and building TSquared’s online presence. The successful candidate will work closely with TSquared to identify prospective customers, execute outreach campaigns, create relevant content, and generate interest in TSquared’s software solutions.

Role Overview The Marketing & Lead Generation Specialist will be responsible for developing and executing practical B2B marketing activities that result in qualified prospects and software demonstrations.

The role combines

- B2B lead generation
- Prospect research
- Email and LinkedIn outreach
- Campaign development
- Social media management
- Content creation
- Lead qualification
- Market Research and Analysis

The ideal candidate is comfortable working independently, understands B2B sales and marketing, and is motivated by measurable results. Experience with marketing software, SaaS, transportation, logistics, supply chain, or business technology solutions is an asset.

Key Responsibilities

Lead Generation & Business Development

- Identify and research potential customers that could benefit from TSquared’s software solutions.
- Develop targeted prospect lists based on company size, industry, geography, transportation requirements, and other relevant criteria.
- Identify appropriate decision-makers and influencers within target organizations.




- Develop and execute outbound lead-generation campaigns through channels such as LinkedIn and email.
- Create personalized outreach messages designed to generate interest and initiate conversations.
- Follow up with prospects consistently and professionally.
- Qualify inbound and outbound leads based on agreed-upon criteria.
- Generate qualified opportunities for TSquared’s sales team, including requests for software demonstrations and introductory meetings.
- Maintain accurate records of prospects, outreach activities, responses, and opportunities.
- Continuously test and improve messaging, targeting, and outreach strategies based on results.

Social Media & Content

- Develop and maintain a consistent social media presence for TSquared, particularly on LinkedIn.
- Create and publish professional posts related to transportation management, logistics technology, supply chain challenges, TMS solutions, and TSquared’s capabilities.
- Turn company knowledge, customer challenges, product capabilities, and industry developments into practical and engaging content.
- Develop different types of content, including educational posts, industry insights, product-focused content, customer-focused content, and company updates.
- Maintain a consistent posting schedule rather than relying on occasional campaigns.




- Monitor engagement and identify opportunities to increase TSquared’s visibility among its target market.
- Repurpose existing company materials and knowledge into social media and marketing content.

Success in This Role

This position is ultimately measured by business results, not simply by the number of posts published or messages sent.

The successful candidate will be expected to establish a repeatable marketing and lead-generation process that can continuously generate recent opportunities for TSquared.

Qualifications

Required

- Experience in B2B marketing, lead generation, business development, or a related field.
- Robust written and verbal communication skills.
- Ability to research companies, industries, and decision-makers effectively.
- Experience with LinkedIn and professional social media.
- Strong organizational skills and ability to manage multiple campaigns and prospects.
- Ability to work independently in a remote environment.
- Robust understanding of skilled communication and B2B sales processes.
- Results-oriented mindset with the ability to track and report on performance.

What We Offer

- Fully remote work environment.
- Flexible work schedule, with the expectation of regular communication with TSquared.
- Opportunity to work directly with a growing technology company.
- Significant autonomy in developing and improving marketing strategies.
- Performance-oriented role where successful lead generation can have a direct impact on company growth.

How to Apply

Please submit your resume along with a description of your experience with B2B lead generation and social media marketing to [email protected]. Examples of previous campaigns, content, or lead-generation results are welcome.

- Please also indicate your approximate weekly availability.

📌 Marketing & Lead Generation (Canada)
🏢 TSQUARED
📍 Canada