Mabel’s Labels is the leading provider of personalized kids’ labels to families across North America. Our mission is to delight our customers and community, make their lives easier and keep them connected to what they value the most. For the last 23 years, we’ve been selling durable and waterproof peel-and-stick labels to parents who want to avoid germy mix-ups and lost items at school, camp, and daycare.

What began as a small venture by four moms has grown into a thriving and successful global e-commerce business.

We have a vibrant, collaborative workplace culture. At Mabel’s Labels we value teamwork and find ways to celebrate the contributions of all employees. Located in Hamilton, Ontario, we look for individuals that can bring creativity, passion and integrity to our close-knit team. We like to keep an open mind and have a desire for continuous improvement. While our company has grown over the years, we’ve never lost that start-up spirit!

Mabel’s Labels has a vacancy and looking for a Paid Media Specialist to own paid acquisition across Meta, TikTok, Reddit, Google and other ad platforms. In this role, you’ll drive recent customer acquisition and revenue growth, leading media planning, campaign execution and performance, and managing the platform relationships that keep us ahead of the curve. You’ll bring an e-commerce mindset and use data to decide where every dollar works hardest.

We’re looking for someone curious, self-directed and highly collaborative, with the skills to back it up. This role is about ownership, not checking boxes. You’ll roll up your sleeves, get hands-on with campaign builds, and thrive in a fast-paced, results-driven environment with seasonal peaks. You’ll join our Digital Marketing team and report to the Digital Marketing Manager.

THIS POSITION WILL BEGIN IN JANUARY 2027

KEY RESPONSIBILITIES

- Media Planning & Budget Management: Proactively plan, manage and pace budgets across paid social,



paid search and other platforms, for both always-on and campaign/peak periods.
- Campaign Execution: Build, launch and optimize paid ad campaigns across Meta, TikTok, Reddit, Google and other platforms, including targeting and audience strategy, bid and budget management.
- Performance Management: Track ROAS, CAC, efficiency and performance by channel, know what is working and why, and make the call on where budget moves.
- Testing & Iteration: Run a regular cadence of structured creative and audience tests, and iterate quickly based on what the results tell you.
- Creative Partnership: Work hand-in-hand with the Creative Manager on ad creative development, testing and iteration, and share performance feedback to guide refinement.
- Measurement Integrity: Partner with the Digital Marketing Manager on attribution, tracking and data quality issues that affect paid decisions.
- Platform Relationships: Build regular contact with our Meta, TikTok, Reddit and Google reps and stay ahead of betas, product changes and roadmap shifts.
- Reporting & Insights: Deliver regular performance reports with actionable recommendations. You are able to explain why a number moved to stakeholders outside of marketing.
- Cross-Brand Support: As capacity allows, provide advisory support for our sister brands.
- Continuous Learning & Best Practices: Stay current on platform updates, industry trends and emerging channels, and share what you learn with the wider marketing team.

REQUIRED EDUCATION, EXPERINECE, SKILLS AND KNOWLEDGE

Preferred:

- Exposure to GA4,



GTM or attribution and measurement concepts.
- Understanding of how paid media interacts with email/lifecycle (Klaviyo) and organic search.
- Experience presenting performance to non-paid-media stakeholders.
- Background in e-commerce or DTC.

Required:

- Undergraduate degree in Business, Marketing, or equivalent degree
- 2-4+ years of hands-on paid media experience, ideally in e-commerce or DTC
- Personally built and launched ad campaigns (not just reported on someone else’s) on Google Ads and at least one of Meta, TikTok or Reddit
- Strong spreadsheet skills: you can build your own pivot table and reporting without waiting for someone else to
- Strong understanding of performance metrics like ROAS, CAC and CPA, and how to improve them
- Systems thinker: You want to understand why something works, not just replicate a playbook, and you can explain why a number moved.
- Self-directed: Able to take full ownership, manage deadlines and propose new initiatives without waiting for direction.
- Collaborative: Strong communicator who works well cross-functionally with creative, email and analytics partners and can present results to non-paid-media colleagues.
- Curious & adaptive: Keeps up with channel and platform changes and actively seeks opportunities to test and grow.

Mabel's Labels, a division of CCL Industries Inc., has an accommodation process in place and provides accommodations for individuals with disabilities. If you require a specific accommodation because of a disability or a medical need, please indicate this during the application process so that arrangements can be made for the appropriate accommodations. Only candidates selected for an interview will be contacted.

Pay: $65,000.00-$75,000.00 per year

Benefits

- Company pension
- Dental care
- Employee assistance program
- Extended health care
- On-site parking

Work Location: Hybrid remote in Hamilton, ON L8P 2B6

📌 Paid Media Specialist (Canada)
🏢 Mabel's Labels
📍 Canada