Who you are

- 6+ months in a high-volume sales development, lead generation or inside sales role, preferably in SaaS, adtech, mobile gaming or another B2B technology setting
- A record of meeting or beating a meeting or SQL quota

- Solid written communication: personalized messages, and the persistence to handle objections

- Comfort researching markets and segments on your own

- Strong CRM skills (Salesforce) and comfort with sequencing tools.

Nice to have: Salesloft or similar; an understanding of mobile monetization (offerwalls, in-app advertising, loyalty programs) and user LTV

What the job involves

- Research and sequence named, scored accounts in the five verticals, aimed at the decision makers who own monetization, revenue, growth or loyalty: VP or Director of Monetization, Head of Revenue or Growth, app or loyalty product owner

- Run high-volume, multi-channel outbound by phone,



email and LinkedIn Sales Navigator with sequencing automation; personalize on account news and market triggers

- Lead with the LoyaltyPlay value proposition: new revenue and higher user lifetime value from rewards-driven engagement

- Run a short discovery before you book: current monetization or loyalty stack, revenue goals, retention pain. Qualify against the ICP standard and hand every held meeting over with complete notes

- Book to the routing the Team Lead sets: current sellers first, from Jan 4 the BDMs and the Team Lead, overflow to the BDRs

- Log every activity in Salesforce the same day, and feed competitor and market observations back to the Team Lead

📌 Sales Development Representative (Toronto)
🏢 Mistplay
📍 Toronto