Own Felix brand strategy and integrated campaigns remotely from anywhere in Canada, combining creative judgment with commercial accountability.

As Senior Director, Brand, you will lead brand marketing and Product Marketing at Felix, Canada’s digital healthcare company. You will shape positioning, launch major products, and connect patient-facing stories across channels. The work spans campaign leadership, measurement, team management, and regulated-category collaboration.

Key Responsibilities

Lead flagship integrated marketing campaigns from brief through measurement

Set the 18-month brand strategy and integrated marketing calendar

Guide product positioning, launch plans, and go-to-market execution

Own brand budgets, tracking, lift, incrementality,



and media modelling

Lead Brand and Product Marketing team development

Requirements

10+ years in consumer or direct-to-consumer brand marketing

Experience spanning brand marketing and product marketing

Multi-million-dollar integrated campaign ownership across major channels

5+ years managing senior contributors or managers

Portfolio demonstrating taste, judgment, and measurable results

Bring integrated execution, product marketing expertise, and brand measurement leadership to Felix’s Canadian healthcare growth story.

📌 Senior Brand Marketing Director (Winnipeg)
🏢 Felix
📍 Winnipeg