Lead integrated marketing for Ancestry in Canada, combining brand strategy and performance media through remote work with occasional office attendance.

This 12-month maternity-cover contract suits a Senior Integrated Marketing Manager with 8+ years in integrated marketing, media strategy, and campaign execution. You will connect brand and performance activity across the customer journey, from awareness through acquisition. The work combines strategic thinking, hands-on delivery, data analysis, and collaboration across Canada, the UK, and the US.

Key Responsibilities

Lead integrated campaigns across Canada’s full customer journey

Oversee external media and creative agency relationships

Monitor KPIs and optimize campaigns using data insights





Manage budgets and deliver campaigns against objectives

Align local activities with global marketing strategies

Requirements

8+ years of marketing experience

Experience managing agencies and cross-functional stakeholders

Understanding of brand-building and performance marketing

Experience using analytics and marketing KPIs

Bachelor’s degree and robust project management skills

Bring integrated marketing, media strategy, and campaign optimization expertise to Ancestry’s Canada marketing activities and customer journey.

📌 Senior Integrated Marketing Manager Canada (Toronto)
🏢 Ancestry
📍 Toronto