The Organization

Based in Winnipeg, Manitoba U Multicultural Inc. is a nonprofit organization that operates FM Radio, Television and digital media platform to empower ethnocultural and indigenous communities. We operate on the principle of inspiring local action, multiculturalism and diversity.

Learn about us at: www.u-channel.ca

Position Overview The Social Media and Marketing Specialist will be working on the multiple media projects. The candidate will be in contact with ethnic organizations to create new projects and promote their values digitally and on TV, Radio and through U Multicultural media platform.

Social Media and Marketing Specialist will work with the Founder and Producers to create and execute the Marketing and Community Engagement plan.

The Things You Love Doing

Reporting to the ED and Founder, the Social Media and Marketing Specialist is responsible for the following:

- Implement and execute marketing and public relations plan
- Manage ongoing online marketing strategies through social media accounts, email, website, etc.
- Create marketing materials and posts for the social media, ensuring that they are consistent with planned marketing strategies and goals
- Coordinate the development, and develop advertising material, media releases both online and offline
- Schedule and post
- Advise on and implement advertising strategies, including print, video, and overall messaging
- Identify and develop strategic partnerships with traditional and non-traditional media outlets
- Manage the translation of marketing materials to relevant target communities
- Manage outreach events, including but not limited to lunch-and-learns, immigrant fairs and community events




- Write content such as blog posts related to the platform
- Coordinate press releases and setup interviews for the Founder and board of directors
- Measure and report on impact and outcomes of marketing activities and campaigns

The Things You Bring To Us

- A degree, or currently pursuing a degree, in Marketing, Business, Communications, Public Relations, or related field
- 1-2 years of experience in a similar role
- Demonstrate exceptional writing and editing skills
- Experience with community outreach and working with stakeholders
- Comfortable speaking in public and representing an organization in a positive manner
- Knowledgeable about online technology, AI and automations; experience with Google Drive, Youtube, Instagram, Facebook, Word Press and Twitter
- Passionate to learn about barriers faced by newcomers to Canada; past experience working in nonprofit or community organization is an asset
- Comfortable adapting to a constantly changing work environment
- Creative and analytical thinker
- Familiar with content marketing and social media marketing tools
- Familiar with content management systems
- Experience working with volunteers and/or creative teams
- Takes initiative and can start and complete tasks with basic direction
- Excellent time management skills and ability to prioritize work to meet deadlines
- Strong research, verbal and visual communication skills

Please send your resume to [email protected] within your SM, Marketing and Graphic Design portfolio. Resumes without portfolio will not be considered.

Position Start Date

Start ASAP

Job Types: Full-time, Part time, Temporary

Work Location: In person

📌 Social Media and Marketing Specialist (Winnipeg)
🏢 U Multicultural
📍 Winnipeg