Job Summary

We are seeking a creative and strategic Social Media Manager with 2 plus years of experience to lead our digital marketing efforts across various platforms. The ideal candidate will develop engaging content, optimize campaigns for maximum reach, and analyze performance metrics to enhance our online presence. This role requires a strong understanding of e-commerce, SEO, and digital marketing strategies to drive brand awareness and customer engagement.

The Social Media

Manager will play a key role in shaping our brand voice and expanding our digital footprint through creative campaigns and targeted advertising.

Responsibilities

- Develop and implement comprehensive social media strategies aligned with overall marketing goals
- Create, curate, and manage engaging content across platforms such as Facebook, Instagram, Twitter, LinkedIn, and others
- Utilize Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite for graphic design and visual content creation
- Manage social media scheduling tools like Hootsuite and Buffer to ensure consistent posting schedules
- Conduct keyword research and optimize content for SEO to increase organic reach
- Run targeted Facebook Advertising campaigns to promote products and events
- Monitor social media analytics using Google Analytics and platform insights to assess campaign performance




- Collaborate with the e-commerce team to integrate social media efforts with online sales initiatives
- Proofread all content for accuracy, clarity, and brand consistency before publishing
- Stay updated on the latest digital marketing trends and platform algorithm changes to refine strategies accordingly

Qualifications

- Proven experience in social media management within a digital marketing or e-commerce setting
- Strong graphic design skills with proficiency in Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite
- Familiarity with SEO best practices, keyword research, and Google Analytics tools
- Experience managing paid advertising campaigns on Facebook and other social platforms
- Knowledge of social media scheduling tools such as Hootsuite and Buffer
- Excellent proofreading skills with attention to detail in content creation
- Ability to analyze data insights to inform strategy adjustments
- Strong communication skills and ability to work collaboratively within a team workplace
- Creative mindset with the ability to generate innovative ideas for engaging content

This position offers an exciting opportunity for a motivated individual passionate about digital marketing and social media innovation. Pay: $17.60-$35.24 per hour

Expected hours: 35.0 per week

Benefits

- On-site parking

Work Location: In person

📌 Social Media Manager (Calgary)
🏢 Walshken Immigration
📍 Calgary