The Canadian Nursery Landscape Association (CNLA) is seeking a relationship-focused Member Recruitment Coordinator to support membership growth across the provincial associations. Working closely with the provincial associations, this national role is responsible for implementing membership recruitment and retention initiatives that strengthen and grow our collective membership.
The Member Recruitment Coordinator will lead national recruitment campaigns, support the re-engagement of lapsed members, and help communicate the value of membership to prospective and existing members. Success in this role will be built on collaboration, solid communication, and a commitment to ensuring that national efforts complement and support the work already being undertaken by the provincial associations.
TASKS AND RESPONSIBILITIES
Membership Recruitment and Retention
- Develop and implement national membership recruitment campaigns in partnership with provincial associations.
- Support the recruitment of new members by promoting the value and benefits of membership to prospective industry professionals and businesses.
- Coordinate and execute targeted outreach initiatives to re-engage lapsed members and encourage membership renewal.
- Conduct member interviews and feedback campaigns to better understand member needs, identify opportunities for improvement, and support retention efforts.
- Work collaboratively with provincial Executive Directors to establish and achieve annual membership growth objectives.
Annual recruitment targets include:
- Alberta Nursery Landscape Association (LANTA): 40 new members
- BC Landscape & Nursery Association (BCLNA): 40 new members (in support of existing provincial resources)
- Manitoba Nursery Landscape Association (MBNLA): 30 new members
- Landscape New Brunswick (LNB): 30 new members
- Prince Edward Island Nursery Landscape Association (PEI): 5 new members
- Landscape Nova Scotia (LNS): 20 new members
- Landscape Newfoundland and Labrador (LNL): 20 new members
CNLA National Member Recruitment Coordinator
Contract 1 year, full-time (Hybrid-Option)
SUMMARY DESCRIPTION
The Canadian Nursery Landscape Association (CNLA) is seeking a relationship-focused Member Recruitment Coordinator to support membership growth across the provincial associations. Working closely with the provincial associations, this national role is responsible for implementing membership recruitment and retention initiatives that strengthen and grow our collective membership.
The Member Recruitment Coordinator will lead national recruitment campaigns, support the re-engagement of lapsed members, and help communicate the value of membership to prospective and existing members. Success in this role will be built on collaboration, strong communication,
and a commitment to ensuring that national efforts complement and support the work already being undertaken by the provincial associations.
TASKS AND RESPONSIBILITIES
Membership Recruitment and Retention
- Develop and implement national membership recruitment campaigns in partnership with provincial associations.
- Support the recruitment of new members by promoting the value and benefits of membership to prospective industry professionals and businesses.
- Coordinate and execute targeted outreach initiatives to re-engage lapsed members and encourage membership renewal.
- Conduct member interviews and feedback campaigns to better understand member needs, identify opportunities for improvement, and support retention efforts.
- Work collaboratively with provincial Executive Directors to establish and achieve annual membership growth objectives.
Annual recruitment targets include:
- Landscape Ontario (LO): 300 new members
- Alberta Nursery Landscape Association (LANTA): 40 new members
- Saskatchewan Nursery Landscape Association (SNLA): 5 new members
- BC Landscape & Nursery Association (BCLNA): 40 new members (in support of existing provincial resources)
- Manitoba Nursery Landscape Association (MBNLA): 30 new members
- Landscape New Brunswick (LNB): 30 new members
- Prince Edward Island Nursery Landscape Association (PEI): 5 new members
- Landscape Nova Scotia (LNS): 20 new members
- Landscape Newfoundland and Labrador (LNL): 20 new members
Member Engagement and Value Communication
- Support the promotion of CNLA and provincial progr
📌 CNLA National Member Recruitment Coordinator (Milton)
🏢 Canadian Nursery Landscape Association
📍 Milton
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